Tag Archives: uk seo services

Google On GDPR Pop Ups Notices With Search & SEO

Today, implied consent or the ones given just by visiting a site is no longer enough. This same directive goes for your pop ups too. There is now the need to make sure that your pop ups comply with the new General Data Protection Regulation. The result is that there have been tons of emails on GDPR flooded to user’s address over the past few weeks. Now, many fear that the GDPR pop ups will affect search and SEO. However, Google has said that it doesn’t necessarily have to. Websites do not need to use intrusive interstitials to let your visitor know of GDPR changes on your website.

Well, the short account is that Google has no exception for the interstitial penalty for GDPR requirements. This means that you can use them provided they are not intrusive. What it means by this is that it is okay if you have the pop up on top of the content itself. For instance, if you load with an HTML and you are using  JavaScript to show the pop up on it, then that is good. This way, the user can still see the main content behind the pop up.

However, if the user has to click another button to actually get to the content itself, Google will frown upon it. This is the case when you replace the entire content with an interstitial or redirect to an interstitial making Googlebot click a button to access the content. Of course, this way, the content will not pass the mobile-friendly testing tool. Mobile is emphasized since it is most affected by intrusive pop ups.  While checking with the mobile friendly tool, it should show the content alongside the interstitial. In the event that the content does not appear even after double checking in the HTML, then, it can’t work as far as Google is concerned.  Also, Google doesn’t like when a website uses a layout where the above-the-fold part of the page is similar to a standalone interstitial while the main content is beneath the fold.

What is the penalty for those websites who might have breached this policy? Simple, it will significantly affect their search ranking of their site. What this means is that a strict adherence to the Google policy on GDPR is also part of search engine optimization since failing on it will significantly affect your site’s visibility. Therefore, make sure your content is easily accessible to a user right from search results especially on mobile and you would have nothing to worry about.

Google: How the use of Canonical tags can save you from SEO troubles


Sometimes, webmasters encounter basic SEO situations they need to clarify. In this case, it is about canonicalization. It can be tricky if it is not considered separately.

Recently, somebody by the Twitter handle @aasimmugal asked Google’s John Mueller an interesting question. He wanted to know if a link from http://abc.go.com/?utm_source=google&utm_medium=cpc&utm_campaign=offer, would still be considered as a link from abc.com.

John answered by saying he should use the rel=canonical and other types of canonicalization if he was concerned about it. The he added later, that it was technically a separate URL, despite how Google might consider it.

Interestingly, the link points to ABC’s (the TV network) homepage, so it is true. After all, the source code on the linkin question has a canonical tag at the top that indicates the link really points to http://abc.go.com/. Therefore, the link is specifically for abc.go.com and not abc.com.

The subject of canonicalization can be confusing at times, so we will be discussing it a bit further.

What is a canonical tag?

A canonical tag, also referred to as “rel canonical”, is one way of instructing search engines to recognise a specific URL as a master copy of a page. It is used to prevent issues caused by “duplicate” or identical content that exist on multiple URLs. Simply put, the canonical tag point’s search engines to the version of a URL should show up on a SERP query.

Why is canonicalization important?

When it comes to the subject of duplicate content, SEO analysts understand how complicated it can be. Normally, when search engines crawl several URLs that appear to have identical content, it can lead to SEO issues. First, when search crawlers go through too many identical content, some of the original content may be missed.

Secondly, a significant amount of duplicate content can reduce the capacity of a website to rank well. Finally, even when the content ranks well, the search engine may present the wrong URL as the original one. Therefore, by using a rel canonical tag, you can indicate which URL has priority over others.

The thing with URLs

It is easy to wonder how or why anybody would duplicate a page. If you do not allow for this possibility, you wouldn’t bother about canonicalization and this could hurt your SEO. Search engines see pages differently from the way humans do. While we look at a homepage as a concept, search engines see every single URL as a separate page.

In the link given above, search engines might access the ABC TV network through the following ways:

  • http://www.abc.go.com
  • https://www.abc.go.com
  • http://abc.go.com
  • http://www.abc.com
  • http://abc.com

Incidentally, ABC has used the 301 redirect to point all abc.com searches to abc.go.com. It is therefore important to designate a ‘main’ page by using a canonical tag. It saves the site owner a lot of SEO hassle in future.

Google: URL Structure Not So Important For SEO

Several guides exist on the internet teaching you how to optimize your URL for Search Engine Optimization. These guides contain several tips about what to include, what not to include, what the search engine looks for, what kinds of domain and subdomains are best. Most times we dive into these guides and begin to do everything they say even before we ask ourselves the most important question: When Search Engine Optimization is the goal, does the URL structure really matter? Does your URL structure increase your overall traffic or affect your ranking significantly?

Recently, one of Google’s own, John Mueller put out on twitter that URL structure is “not so much important”. This was in reply to someone asking “How important is URL structure flat? This was a surprising answer especially with all the guides that exist targeting the use of URL structure as a Search Engine Optimization tool. A memorable quote from Barry Schwartz of Search Engine Roundtable is “The main thing is not how long or deep your URLs appear to be but how quickly GoogleBot can discover those URLs and who is linking to them.”

This may seem like news, but it’s not so surprising if you look at existing data. As far back as 2014, Search Metrics published some very intriguing data. Based on their analysis, having a keyword within a domain name and /or URL is no longer as important as it used to be in search engine rankings. Google had started placing more importance on other search factors.

Google’s nine major ranking factors as published by Link-Assistant contained not even a passing reference to URL structure as a major ranking factor. This gives you a good indication of just how much energy should go into making your URL SEO friendly. It is important to note that your URL acts as a UI for your visitors and certain tricks that make it more search friendly should not be totally ignored. However, the general consensus is that it is definitely smarter to focus more on other ranking factors, just like Google does.

Search Engine Optimization is an industry that is constantly changing. Currently, Google seems to be pushing for richer content, better quality of backlinks, a better mobile experience on websites, and a host of other technical factors such as the use of https encryption, anchor texts, and so on. It is definitely a good idea to optimize your URLs—by making use of the best practices guides floating around the internet, especially as it definitely won’t hurt your rankings.

However, focusing too much of your marketing efforts on URL structure to the detriment of other SEO factors can and will hurt. This is because factors such as content quality, backlinks, mobile usability, and so on will have a greater impact on your rankings than a bad URL structure.

3 Easy Landing Page Updates to Improve Quality Score

If PPC is central to your overall marketing plan, then quality score is a term you must be familiar with.  Actually, a lot of advertisers have heard about quality score and how important it is, except that they’re not so sure how to high rank with it.

For clarity on what quality score is, let’s review how Google explains it: “Quality Score is an estimate of the quality of your ads, keywords and landing pages. Higher quality ads can lead to lower prices and better ad positions.”

Although not much detail was provided, it is safe to assume QS is mostly about driving traffic to your site landing pages. So, to improve QS, your focus should be on improving the feel, behaviour and content of your landing pages.

Google recently announced some key changes to their QS algorithms to offer website owners a better understanding of how to rank high on the metrics, and then act on the new insights with ease.

Why is that so important? The truth is that except your site and contents rank well on Google, you won’t achieve much success with your organic traffic flow, customer conversion and brand awareness goals.

Optimise for keywords: Include them in the titles and in the article in the right density

The first and most important factor in your SEO and quality score objective is to make sure you use the right keywords and in just the right density.  But what keywords should you rank for? You may need to do some SEO experiments to be specific about them and make sure you track updates, so you can keep improving on them.

Your relevant keywords must be properly distributed in your contents. Make sure to include it the headings, in the first one or two paragraphs and a few more times in articles. But be careful to avoid keyword stuffing. Ensure you’re writing for humans, not computers; so, include your keywords in a natural way.

Improve your site speed

Experienced internet marketers know how important the load time of website is to customer traffic and conversion. No one will hang around forever waiting for a website to load; which is why improving your site speed must always be a priority. Don’t forget too that when determining QS, AdWords always reviews the load time of the landing pages; and a slow website is a big fail.

Ensure easy navigation

It’s not enough to drive traffic to your site; you need to also ensure they can easily find what they’re looking for on your landing pages without having to spend too much time and energy groping around. Just like slow load time, if website users sense a landing page does not have easy navigation, they will bail in a blink of an eye and go somewhere else for the information they’re seeking.

“Fred” Google’s Latest Algorithm Update

8-What-You-Should-Know-About-Google-Fred-UpdateSearch Marketers Beware

Successful search marketing has a lot to do with Google’s search algorithm. As a search marketer, developer or SEO expert, you must be conversant with the latest Google algorithm trends to pull off a successful marketing campaign because it relates directly with:

  • Search engine optimisation
  • Search engine ranking and
  • Organic website traffic

Optimising Search Marketing by Staying Up-to-Date with Google’sever Changing Algorithm

There is need for every search marketer, developer and SEO expert to understand the dynamics of  Google’s algorithm as it undergoes frequent major and minor modifications every often because it is essential to the success of their business. It is important you keep your ears tuned to these changes, especially the major ones which have a considerably weightier impact on the overall success of your business. Google Webmaster YouTube Channel is a useful resource that keeps you informed on latest trends in the SEO world.

The most successful search marketers, SEO experts and developers are those who do due diligence in keeping up with Google’s ever changing algorithm which does have a significant impact on search engine optimisation and ranking that translate into organic website traffic.

To be on top of your game as an SEO expert, marketer or developer, you must have adequate information on latest trends in search marketing and SEO best practices. Google was said to have made a major change in its search algorithm over the past few weeks, on March 8th to be precise.

Latest Google Algorithm Ranking – March 8th 2017 Update

It was reported recently on the 8th of March 2017 that there was a perceived major update in Google’s search algorithm known as Fred. Google’s Gary Illyes recently confirmed the update which was a mere speculation before now. There were, however, obvious signs that indicated there was a major Google ranking update before it was confirmed as it already had its toll on the SEO world with hundreds of websites recording between 50% to 90% decline from Google’s organic search.

According to Barry Schwartz from Search Engine Land, the sites that were hardest hit by Fred are sites that place revenue generation above user experience. These are sites which he claims are heavy on ads with low value content. Google’s recent major update Schwartz says is link related. Studies have it that there were significant changes in Google’s rankings in the first week of February which were link and content related. January 10 also saw a momentous change in the SEO world after Google warned against intrusive interstitials. “Fred” is, however, what SEO experts search engine marketers and developers need to be more concerned about now.

The safer thing to do is to go low on ads if your website is already heavy on this and focus more on quality content that will be useful to everyone who visits your website. The most important thing you should keep in mind is user experience.

The Latest Technology That Has Helped Changed Digital Marketing

The role played by digital marketing: Marketing is becoming the key factor in promoting the business & making the consumers understand the true value of the products & services provided to them by the various companies & other organizations doing business in the consumer market. Marketing has gained widespread popularity among the business professionals who want to increase their popularity & appeal among the buyers or consumers. The viewers who are the consumers are getting to know about various products &services provided by the companies with the help of digital marketing which is making huge hype among the people. The digital marketing is taking the help of digital devices to do marketing in the era of technology where internet technology is playing the predominant role. The growing use of internet among the people has increased the popularity & importance of digital marketing among the business head. Digital marketing is preferred more by the people as it is effective, less time consuming, easy & can be viewed by millions of people residing in various parts of the World. Leading Pay Per Click Company is getting huge response among the business heads & other officials who have really benefitted with this service.

The increasing fame of Reliable SEO Services in UK: UK seo agencies & companies are providing extraordinary SEO services to their increasing base of clients helping them to attain widespread acceptance among the consumers who are having a good impression about the companies which are seated on the top of the search engine result page returned by the various search engines available in the web browser. The commendable SEO services provided by the SEO firms of UK are making the clients increase their business in various parts of the world earning huge amounts of profits. The SEO firms are creating a strong impression about the client’s company helping them to do well in the business giving tough competition to the competitors.

The rising popularity of PPC Management Agency in to today’s time: The pay per click services are in total sync with the online technology which is widely used by the people. This technology has achieved a lot of response among the human society as it is proving beneficial to the human lot helping them to spread their business in different parts of the world.

Hence, these are the pioneering techniques which are proving very effective for the businesses taking place in this world.

The New Innovative Technologies That Assist Marketing Efforts

The role of marketing in the modern era: Marketing has earned a new meaning in the modern times because of the new technologies & techniques which has come with the coming of the internet technology. Marketing is a very important process which is used by the marketing individuals to promote the products & services of the clients among the consumers. Marketing is playing the key role today in determining the success of a business or any other organization. But it is definitely important as it makes the people aware.

The role of the marketing individuals: Marketing individuals are the people who know marketing very well. These are trained people who had made marketing their profession. There are many companies who hire marketing individuals to do the task of marketing & there are many companies who have marketing individuals who look after the marketing needs of the company in which they are working & are getting paid for. There are many companies who have a separate section for marketing where all the marketing needs & requirements of the company are taken care of.

The credibility of the new marketing techniques: PPC Agency is the new form of a marketing technique used in today’s technological sound era where people have made internet their lives & technology is integrated with the lives of the people. PPC agencies work as intermediaries between the client & the marketing professionals who are providing the PPC service which is also known as pay per Click service, a new form of digital marketing process. PPC Company is providing the service of Pay per Click which is turning out to be useful to the business companies & other organizations. SEO services or Search Engine Optimization services are a popular form of PPC service which is playing an effective part in the process of digital marketing which is the new attraction of recent times.

The nature of the SEO services in United Kingdom: UK SEO Services are very popular as they are providing the best SEO services to the clients which contain many big & popular companies. The individuals who are working are skilled & competent people who have vast knowledge regarding the work they are performing.

Hence, it can be stated that the new process of digital marketing is proving to be very beneficial to the people.

The Effects of Digital Marketing in the Field Of Marketing

The predominant process of marketing: Marketing is playing a vital role in the lives of the people specially the ones who are engaged with providing services & businesses to the consumers. Today, the spectrum of marketing has broadened with many new techniques & strategies which are coming in handy in this new generation where technology is playing the predominant role. The advanced & innovative techniques & strategies are in accordance with the technically skilled world. Marketing was a lengthy process which includes lot of strategies & techniques before the coming of the digital marketing.

The importance of digital marketing: Digital marketing is turning out to be very beneficial to the people of today’s world. The advent of internet in the lives of the people has helped them tremendously as it led to the coming up of the new techniques & strategies which are making new opportunities for the people. Digital marketing is a form of marketing which is apt for today’s time where internet is playing the prominent role. In the process of digital marketing, marketing is done by using the electronic medium or the digital medium which are very commonly used by the people of today in their lives. The popularity of internet & modern technology among the people has made the various businesses & other organizations go for digital marketing to attain more customers. Business is all about making profit & without profit a business will not run properly. Digital marketing is using the latest technology to reach to the huge no. of people who are using internet.

The role played by the new technology in the lives of the people: These new technologies are used as they are giving the best results & are cutting the lengthy process in short ones thereby increasing the efficiency of the work making the work faster than it was before. PPC Agency is helping their clients by providing best form of digital marketing services to the people. PPC agencies are intermediary organizations that provide services to their clients by taking the help of the marketing individuals whereas the PPC Company is a type of organization who has marketing professionals working for the companies by providing top quality services to the clients of the company. UK SEO services have gained huge popularity among the people because of their excellent manner of providing services to the people.

Thus, digital marketing has proved its immense worth to the people.

Why should you choose an PPC Agency in UK

Showcasing your items and services is fragmented in the event that you don’t have web advertising. A significant advanced parameter to expand your turnover online is to lead a PPC crusade. For this you the best PPC agency in UK can help you cost-successfully.

Of late, internet promoting has been developing by a wide margin. Different promoting instruments are utilized online to be obvious among the huge number of online clients. Among the numerous devices, one that is extremely famous is the PPC Agency in UK. This is the selective method for advertising utilizing web indexes. Sites make basic and in addition compelling commercials known as supported postings. The advertisements are seen by individuals who scan the web for particular items. At the point when a program taps the promotion, a little sum must be paid by the publicist to the site proprietor. Then again, they don’t need to pay if the commercial is not clicked. This kind of promoting is turning out to be exceptionally well known on the grounds that it achieves an expansive crowd. It is moderate and pulls in clients at fitting times. There is much adaptability as you can control the substance, target group of onlookers and time.

A standout amongst the savviest methods for showcasing is SEO. Different advantages of SEO are better convenience, cross-program similarity and openness. These favorable circumstances will bring about the advantages of UK SEO services, for example, increment in deals and expanding your rehash business, referral business, and validity. A superior SEO services can likewise build your certainty and your power. It will likewise help in building customer unwaveringness.

Most web search tools rundown destinations free of charge yet some charge additional for top postings. SEO services suppliers help you in getting top postings. On the off chance that the UK SEO services are done adequately, it can make an enormous increment in the activity and in addition the rankings for a considerable length of time.

You may be pondering with respect to the way that how an organization can function for you in boosting your online business. Getting known with the focal points which you can get from an organization, you will then have no questions in regards to their respectability. A SEO company in UK can furnish your business site with the greatly required push in expanding its perceivability among more extensive crowds.

Implementing SEO services couples with PPC campaigns can generate great results for websites

With new developments come new complications and while at one point in time the new development was having an online presence for each and every form of business, currently the complication is making those websites and business profitable by placing the company websites at the top of search engine ranks.

This challenge of staying at the top of search engine ranks is being met by many a UK seo company offering SEO services. These companies have specialized teams who work round the clock in order to uphold a website’s rankings amongst the top few in popular search engines like Bind, Yahoo and Google.

The SEO services include very systematically arranged methods that include analytics, On page SEO, OFF page SEO, PPC as well as Social Media and Digital Marketing.

A SEO company specializing in UK SEO Services would never just offer solutions and packages to start with the optimization work, they would first analyze the overall structure and content o the website, the basic framework of the web page, will do a keyword and target group analysis and only then suggest a suitable package to begin with the optimization work.

While SEO services do help in pushing the website to top ranks of search engines, ppc, read as pay per click campaigns help in driving traffic to websites and these efforts combined together always lead to a successful profit making website.

Though a UK SEO Company can always help with such successful ppc campaigns, one can also go to a dedicated ppc agency to plan and implement a successful ppc campaign.  A ppc agency taking up any such campaign will always analyze the traffic of the website, determine its target customers and only then plan a ppc campaign. The biggest advantage of running a ppc campaign is that the company outsourcing the job has full control over the project as a paid advertisements can only be run basis the budget allocated by the client. Running a ppc campaign also gives clients the advantage of real time monitoring so that ad campaigns can be run basis the response that previous efforts have been generating.

All UK SEO companies offer very effective Search Engine Optimization campaigns and these can be utilized to the best of abilities to generate great profits if such optimization efforts are strategically coupled and combined with PPC campaigns that help in channelizing traffic.