Tag Archives: social media

Linkedin Targeting – How to Create Targeted Audiences That Scale

With hundreds of millions of followers, Linkedin is practically the biggest social media platform for professionals. Targeting the right audience on linkedin is key and needs to be done with precision. Truth is, it is easy to target so many people and still not reach the people relevant to your business.

Reaching your target audience

Sponsored content ads are a great way to reach out to your target audience. Unlike regular audience targeting that makes use of age, gender and other less specific details, sponsored ads allow you to use more detailed demographics such as geographic area, type of industry, position and experience and even certain companies and groups.

Interestingly, audience size matters, but so does audience relevance. If your sponsored ad is too specific, you may miss out on a significant part of your audience, and if it is too generic, you may be wasting resources with little effect.

To create an audience that is wide enough and is relevant as well, the following tips would be great to use.

Basic Linkedin research

When you have figuredout what audience group you want to reach out to, get information from their profiles to see what common features they might share.These features include their geographic region, job titles, positions and so on. This information can help you decide if you can focus your ads in certain areas.

Merge your target features

Given that users rarely give all of the information you need to find them easily, you could run similar ads for several audiences. This will give you enough data to determine which audience you should spend time and resources on.

Try job title against skills. Job titles are relatively easy and there quite a lot to choose from, but skills can give you a broad audience with relevance as well. Try job function and seniority, specific industries and regions, skills and seniority, and so on.

Multiple campaigns allow you target the same persona on a larger scale, making sure you do not leave out any relevant audience. With these campaigns running, you can figure out what works and what adjustments to make at lower costs.

Use your retargeting options

Linkedin retargeting options allows you to make follow up moves on potential customers who may have checked out your page or taken some other relevant action.

The algorithms come into play

The audience expansion option on Linkedin helps you create a wider and relevant audience using the analysis on the features of your target audience.

Don’t forget to…

  • Use matched audiences to get the details of your existing contacts
  • Create specific audiences using the Demographics tab in campaign manager

Keep experimenting and working on your ads

10 Social Networking Facts

social networking

Today we want to share with you our top 10 social networking facts. Social networking in 2013 continues to grow at a fast pace with a rise in active engagement across all social platforms. The stats for 2013 show that mobile users, the older age demographic and twitter are the biggest figures to think about. The Global Web Index study indicates some eye-opening social networking statistics and trends for 2013.

Here are 10 social networking facts for 2013:

Mobile Users

Internet users accessing the Internet via their mobile phones is on the increase with a staggering growth off 60.3% in the last two years to a huge 818.4 million users.

Older Social Networking Users

The older age demographic is taking up social networking at a huge rate contributing to growth across all social media platforms.

A staggering 79% of new users on Twitter fall into the 55-64 age demographic.


Twitter continues to be the fastest growing social network in the world with 288 million active users and 500 million registered accounts. That’s a growth of 44% from June 2012 to March 2013.


Google+ is the second largest social network with integration between other google products such as Youtube, Search and Maps. Active users on Google+ grew by 33% between June 2012 and March 2013. It now has 359 million active users a month.


Facebook growth continues and now has 665 million daily active users and 1.1billion monthly active users.

Facebook has 189million mobile-only active users and has seen significant growth on ad revenue from mobile-users at 30% of it’s total ad income.


Youtube has been played an integral part in the rapid change in video consumption over the past decade. With 1 billion visitors a month Youtube has seen a massive increase of 50% in videos hours watched between August 2012 and March 2013. Youtube reaches more US adults in the 18-34 age group than any cable network.


Linkedin continues to be the largest professional platform with 200million users, of which 64% are outside of the US. Linkedin has two new users join every second.


Instagram users spend over 250 minutes a month on the app. The visual-led social network is on the rise.

Social networking continues to grow aided by the increase in mobile users on social networks. This means that people are choosing to stay connected wherever they are. As the social networking world is opening up to the older age demographic the expectations of customer’s relying on social media engagement will rise. These top 10 social networking facts for 2013 demonstrates just how vital good social media engagement across all of the big networks are important for driving engagement, traffic and growth.

Social Media Apps for Mobile Devices

Social media apps for mobile devices are an essential part of managing social networks on the go. Thanks to mobile devices we have the world of social media at our fingertips at all times. Whether you are in the iphone or android camp there is a huge array of social media apps to choose from. As a business, social media is one of the most effective ways to encourage engagement, increase traffic and generate leads. Social media is a 24/7 activity with constantly changing trends and fast-moving conversations, so social media apps on mobile devices is paramount for staying on top of the game and being productive on your social media channels.

social media apps for mobile devices

Top social media apps for mobile devices:

1. Hootsuite

Hootsuite is an powerful all-in-one social media channel manager. The app links to the web-based version where you need to create an account and assign your various social media channels. Hootsuite offers free and pro accounts, for managing multiple social networks including twitter, facebook, instagram, linkedin, google+, foursquare and more. The app lets you schedule updates, access analytics and generate click reports. There is even a translate option for networks. Included in the Hootsuite mobile app is the ability to examine social media statistics, monitor keywords, browse trending topics and view conversations for context. This is a popular social media app for mobile devices with its elegant interface and ease of use.

2. Flipboard

The Flipboard app collates all your social media channels and displays them in a magazine format. It is a visually led mobile social media app that let’s the user pick the topics they are interested in along with popular publications, websites and rss feeds. There is the option to add social media channels too and all of these are displayed in a visually-led feed. In Flipboard you can easily share, like and +1 stories as well as respond to interactions on your own social media channels.

3. Facebook (including Facebook pages)

As the world’s leading social network, the Facebook app for social media devices is a must. The latest upgrades include a smarter design with more intuitive movement of conversations. The latest upgrades allows better use viewing, sharing and saving photos.  As a social media manager the Facebook Pages app is essential for tracking and updating your pages. This app allows Page Admins to view the latest page insights, receive push notifications and respond to private messages. And if you are active on Facebook Messenger it is worth using that dedicated app for your mobile.

4. Pinterest

Pinterest, the social bookmarking and online scrapbook site, is now the world’s third largest social network and has just launched it’s localised service in the UK. It has nifty features such as language settings (UK English) and promoting UK based pinners when new users sign up.

The Pinterest app is great for pinning while on the go and includes a camera feature for snapping and uploading your own image. The app offers notifications, @ mentions  and an intuitive search bar.

5. Google+ (including Google+ Hangouts)

The Google+ social media app for mobile devices has a powerful and attractive, image-led interface. It includes all of the features of the web-based Google+ including auto-enhance for photos, search hashtags for relevant content, and user-friendly sharing options to your circles. The Google+ Hangouts, which is perfect for video chats and conferences while on the go. Hangouts include text, photo sharing along with video with the emphasis on conversations with your contacts.