Tag Archives: seo company uk

Google Takes the Fight to Fake News and Offensive Content with Project Owl

8-fake-news-Owl-algorithm-fcdGoogle is certainly unrelenting in its fight against fake news and content that is considered offensive, disturbing, or clearly misleading, as it officially announced the Project Owl algorithm. According to the search engine, their algorithm was being updated in order to boost, authoritative content while penalising low-quality content, specifically with queries that could display offensive or misleading material.

Further, Google introduced a feedback mechanism for featured snippets and auto-complete suggestions to swiftly obtain feedback from users on search results that are not in line with their guidelines. Google’s search quality rater’s guidelines were also updated to aid the fight and check that the algorithms were working accordingly. Meanwhile, what do the new changes mean?

Boosting authoritative content

As a way to fight the fake and offensive content that appear in search results, Google is keen on pushing for authoritative content. Google tags as offensive, any content that encourages violence or hate against a group of people based on a number of criteria ranging from gender and race, to religion and disability. Also tagged as offensive is any content that contains racial slurs, detailed how-to information about dangerous or harmful activities, and other types of content users in a particular locale would find intensely upsetting.

Featured Snippets feedback form

A Featured Snippet is an informational box displayed at the top of search results, designed to have a profound influence on the search experience. Featured Snippets are becoming even more important with the rise of voice search as they are the default answer to a user’s question. Google introduced a feedback form that lets users pick from a variety of tags that can be used to describe the content, and a space to make comments or suggestions. While individual snippets are not going to see immediate removal, Google will use the data to adjust the algorithm to effect the necessary changes.

Autocomplete feedback link

Designed to save time and help make searches faster, autocomplete suggests possible queries to users, drawn from the most popular searches. While it is a useful feature, occasionally, autocomplete may offer suggestions that are offensive or inappropriate. Google has now introduced a new “report inappropriate predictions” link that lets users flag predictions as violent, hateful, sexually explicit, or any other tag the user feels describes the suggestions.

Conclusion

It will take some time before Project Owl will be seen to impact search results; nonetheless, Google is clearly determined to present users with legitimate results. Meanwhile, new sites are not expected to find it more difficult to rank higher in search; neither will big brands have any advantage over smaller ones.

“Fred” Google’s Latest Algorithm Update

8-What-You-Should-Know-About-Google-Fred-UpdateSearch Marketers Beware

Successful search marketing has a lot to do with Google’s search algorithm. As a search marketer, developer or SEO expert, you must be conversant with the latest Google algorithm trends to pull off a successful marketing campaign because it relates directly with:

  • Search engine optimisation
  • Search engine ranking and
  • Organic website traffic

Optimising Search Marketing by Staying Up-to-Date with Google’sever Changing Algorithm

There is need for every search marketer, developer and SEO expert to understand the dynamics of  Google’s algorithm as it undergoes frequent major and minor modifications every often because it is essential to the success of their business. It is important you keep your ears tuned to these changes, especially the major ones which have a considerably weightier impact on the overall success of your business. Google Webmaster YouTube Channel is a useful resource that keeps you informed on latest trends in the SEO world.

The most successful search marketers, SEO experts and developers are those who do due diligence in keeping up with Google’s ever changing algorithm which does have a significant impact on search engine optimisation and ranking that translate into organic website traffic.

To be on top of your game as an SEO expert, marketer or developer, you must have adequate information on latest trends in search marketing and SEO best practices. Google was said to have made a major change in its search algorithm over the past few weeks, on March 8th to be precise.

Latest Google Algorithm Ranking – March 8th 2017 Update

It was reported recently on the 8th of March 2017 that there was a perceived major update in Google’s search algorithm known as Fred. Google’s Gary Illyes recently confirmed the update which was a mere speculation before now. There were, however, obvious signs that indicated there was a major Google ranking update before it was confirmed as it already had its toll on the SEO world with hundreds of websites recording between 50% to 90% decline from Google’s organic search.

According to Barry Schwartz from Search Engine Land, the sites that were hardest hit by Fred are sites that place revenue generation above user experience. These are sites which he claims are heavy on ads with low value content. Google’s recent major update Schwartz says is link related. Studies have it that there were significant changes in Google’s rankings in the first week of February which were link and content related. January 10 also saw a momentous change in the SEO world after Google warned against intrusive interstitials. “Fred” is, however, what SEO experts search engine marketers and developers need to be more concerned about now.

The safer thing to do is to go low on ads if your website is already heavy on this and focus more on quality content that will be useful to everyone who visits your website. The most important thing you should keep in mind is user experience.

The Importance of PPC & SEO in the World of Online Advertising

The world of internet has opened new horizons in many fields of life. In fact there are very few things which the people cannot find from the web world. It is said that it is possible to find any information that a person wants. However, the whole process may sound simple for the internet users but in reality it is not so simple as searching something through the internet is not always easy. The seo company UK or the search engine optimization agencies take pivotal role in this matter.

What are the functions of the SEO organizations?

The search engine optimization is the process regarding the searchers made by the internet users. Here are some of the main activities of the Leading SEO Company in UK:

  • When people look for something in the internet, they usually search by giving the keywords of what they look for. With every search, the search results arrive. The Seo companies deal with these search results.
  • The Seo companies ensure that their websites of their clients come in the front positions in the search results.
  • The seo companies study about the common searches made by the internet users or the general keywords used by them. By considering all these, they provide the necessary inputs to their clients.
  • The activities of the seo companies are dependent upon both their clients and upon the general internet users.

The importance of PPC or pay per click method:

The pay per click method is another important factor related to this matter. The PPC is directly linked with the advertising world. Many people prefer finding their favorite things through internet. The activities of a Best Pay Per Click (PPC) Company depend on this internet advertising. Here are some of the main activities of a ppc organization:

  • PPC company woks on the model of pay per click method.
  • In this method, the advertiser pays the agency for every click their advertisements get.
  • It is always important to analyze the numerical trends in this matter. The PPC organizations have specialists for this analysis.
  • They study which keywords the people use the most. After that, they take the necessary steps to help their clients.

Therefore the advertising through internet has become quite popular and useful for both the advertisers and for the common people and the agencies like SEO organizations or PPC companies plays huge roles in this matter.

With SEO Company UK brands get the much needed push to reach out to target customers

Businesses that have the potential to catch the attention of target customers should have an online presence that need systematic strengthening with the help of appropriate SEO and PPC programs. A SEO company UK can easily be trusted with a successful SEO program as not only are they highly skilled in various aspects of SEO, they also have a good understanding of the customer base.

A SEO Company UK with all its systematic plans like content management, off page SEO, On Page SEO, Social Media Marketing, and Digital marketing can make a lot of difference to the company’s visibility and place it in the top rung of popular search engine pages. While SEO service providers are indeed many, those who give sustainable results may be a precious few as not many may have procedures as robust to sustain the rankings whenever there are any new Google or Panda updates.

Complementing the services of the UK SEO companies that help companies reach out to their target customers with the help, there is another service called PPC read as Pay for Performance in which customers are brought to certain websites with the help of paid advertisements.

While a SEO company specializes in optimizing the search engine rankings and placing the company’s services in front of the customer as soon as they search for it, a PPC Company helps in directing traffic to a particular website by giving incentives to customers for logging into the webpage.

Since a PPC company brings traffic to a website by giving the target customers due incentives, some may argue that such surges are not there to stay but this is where the websites product and service quality comes in to play.

The various SEO and PPC campaigns are run as basic introductory programs as post this initial push, once the customers get accustomed to the wonderful services and products that can be availed from a particular website, they would need no handholding to keep coming back.

Thus it can be conveniently said that SEO and PPC services are just carriers of the company’s USP as once the news spreads and people are aware of how good a company’s products and services are, they will automatically keep coming back for more and more.

Availing of SEO and PPC services has now become quite easy as all of them have a strong online presence and can be easily reached approached by customers from the world over.