Search Marketers Beware
Successful search marketing has a lot to do with Google’s search algorithm. As a search marketer, developer or SEO expert, you must be conversant with the latest Google algorithm trends to pull off a successful marketing campaign because it relates directly with:
- Search engine optimisation
- Search engine ranking and
- Organic website traffic
Optimising Search Marketing by Staying Up-to-Date with Google’sever Changing Algorithm
There is need for every search marketer, developer and SEO expert to understand the dynamics of Google’s algorithm as it undergoes frequent major and minor modifications every often because it is essential to the success of their business. It is important you keep your ears tuned to these changes, especially the major ones which have a considerably weightier impact on the overall success of your business. Google Webmaster YouTube Channel is a useful resource that keeps you informed on latest trends in the SEO world.
The most successful search marketers, SEO experts and developers are those who do due diligence in keeping up with Google’s ever changing algorithm which does have a significant impact on search engine optimisation and ranking that translate into organic website traffic.
To be on top of your game as an SEO expert, marketer or developer, you must have adequate information on latest trends in search marketing and SEO best practices. Google was said to have made a major change in its search algorithm over the past few weeks, on March 8th to be precise.
Latest Google Algorithm Ranking – March 8th 2017 Update
It was reported recently on the 8th of March 2017 that there was a perceived major update in Google’s search algorithm known as Fred. Google’s Gary Illyes recently confirmed the update which was a mere speculation before now. There were, however, obvious signs that indicated there was a major Google ranking update before it was confirmed as it already had its toll on the SEO world with hundreds of websites recording between 50% to 90% decline from Google’s organic search.
According to Barry Schwartz from Search Engine Land, the sites that were hardest hit by Fred are sites that place revenue generation above user experience. These are sites which he claims are heavy on ads with low value content. Google’s recent major update Schwartz says is link related. Studies have it that there were significant changes in Google’s rankings in the first week of February which were link and content related. January 10 also saw a momentous change in the SEO world after Google warned against intrusive interstitials. “Fred” is, however, what SEO experts search engine marketers and developers need to be more concerned about now.
The safer thing to do is to go low on ads if your website is already heavy on this and focus more on quality content that will be useful to everyone who visits your website. The most important thing you should keep in mind is user experience.