Tag Archives: Paid Search Agency

Google Copy Column Preferences to the New Google Ads

Google Ads interfaceRebuilding beautiful column layouts from the old Google Ads interface can be stressful. If you’ve been put off by this before, congratulations! Google has acknowledged your pain. The tech giant now allows users of its advertising platform to copy column preferences from the classic version of Google Ads to the new Google Ads interface.

On October, 2018, Google announced its acknowledgment of feedbacks from its users requesting an easy way to copy their column preferences from the previous Google Ads interface to the latest interface.  According to the tech giant:

“We have heard reviews requesting for an easy way to copy your column preferences from the old Google Ads version to the new experience,” Google Ads team wrote on the company’s website.

Thus, for example, “if your ‘campaigns’ statistics chart always showed ‘Conversions’, ‘Cost,’ ‘Clicks’ ‘Impressions’ and ‘Cost/Conv” – with just a single click, you can copy these column preferences to the new Google Ads experience” the team said.

Some feature differences between the old and new Google Ads

  • With the new Google Ads experience, the tech giant has unplugged the users’ ability to make ‘reporting changes’–like saving a filter, which was available in the old Ads experience. Google recommends you make reporting changes using the new experience.
  • Works done in the Report Editor will be synced between the old and new experiences.
  • Google has changed some features and names in the new Ads experience.

You can read more about the differences here

How to copy column preferences from the classic version to the new Google Ads interface

Step one: Locate the tools icon in the upper right corner->preferences->columns preference

Step two:  Click ‘Copy Columns’ to start your copy column preferences

Step three:  Allow 24 hours for your preferences to update in new Google Ads.

Important things to note before choosing this option

There are few things to note before changing your column preferences. First, you will not be able to undo the option later—the change is permanent! If you choose the “Copy Columns” option, for example, you’ll be warned copying column will replace all your existing Google Ads columns.

Second, if you are logged into your master’s account, changing the column’s preferences will affect all other accounts under it. Log into individual accounts to effect the changes if you don’t want your preference setting to copy over to all your accounts.

How to determine which Google Ads experience you are using

Here’s a quick way to tell which Google Ads interface you are using:

Sing into your Google Ads account. look for this  gear icon in the upper right corner. If its there, you are in the previous AdWords experience.

Nevertheless, Google says your account, ads and campaigns will run the same way they did on the old platform.

How the Changing Paid Search Landscape Will Impact Marketers

Paid Search

In an ever-evolving digital world, the ability to adapt to change is what keeps one on top. For digital marketers, the challenge is to integrate with their changing business world so as to meet their objective which is to drive higher traffic to their websites.

The changing paid search landscape will impact marketers in so many ways. It means that what is regarded as success will no longer be the amount of traffic they are able to generate through PPC (which is directly proportional to the amount of money they pump into the campaign). Marketers will have to see beyond the initial click and make their campaigns more engaging.

This means that a search campaign will have to involve SEO, UX, UI, and so on. Consumers now demand comprehensive information about brands, their products and services. They want to know how relevant the ads they click on are.

Marketers have to invest more in ad extensions. This allows a marketer to put additional information in their ads. The goal of the extension is to give users the opportunity to know the brands better and be more inclined to not only click but convert.

Conclusion

2018 has been a great year for paid ads. Technological advancement in this sector has seen to more specific audience targeting. As consumers’ demands and expectations become greater, marketers are forced to measure up to the ever-changing standards.

Work Habits & Resources for the Stressed-Out PPC Manager

PPC management is no joke. It can get extremely stressful and put your head in a spin. The stress can even go as far as affecting your work, especially your organisation as a PPC manager. You can choose to take a break and relax, but then work only continues to pile up, and let’s face it, some accounts need real-time management.

As a PPC manager, you’re not superhuman but are expected to pull off superhuman tasks and beat superhuman deadlines even on your random bad days. This need calls for more than your PPC analytic tools, your prowess at identifying killer keywords, making bids, and facilitating ad campaigns. You’re human and there’s a need to manage your time efficiently, organise your personal work process, and stick to a schedule if you’re going to successfully pull off those superhuman stunts.

Here are some guidelines, work habits and resources that can help you beat those steep odds and reduce the stress you incure on you as a PPC manager.

  1. Keep a strict schedule and stick to it

Always setup a schedule for the day’s work with detail on what to do and how to do it. You can go at it the smart way with apps that can remind you of your next job and everything you’re about to do. Great resources for this include todoist and Wunderlist. With these tools you can happily free you’re up memory and focus on your tasks and when it’s time for your next job, you get notified. You can also assign, track, and set new jobs and tasks for your team using apps like wunderlist.

  1. Take lots of notes

Remember, you’re human. You can get forgetful at times, and that’s okay. But where it’ll be unforgivable, is where that forgetfulness costs you an account. That being said, it’s vital to keep notes of accounts details, strategies, client budget, client location, campaign particulars, and so much more.

Sure the human brain is a giant storage unit, but accessing somethings at certain times can be difficult. So using notes is ideal. If you’re not the old school type that would like to scribble with ink and sheet, then there are amazing tools such as Microsoft OneNote and EverNote that you can use.

  1. Nudge yourself by setting marks and challenges

We humans are a competitive lot and you can use that trait to your advantage. While you work on tasks, you can tell yourself that you’re beating a mark, setting a record, or you can simply promise yourself a bar of chocolate (or a favourite something) if you beat a deadline. This way, you can speed things up. There are also apps for this effect. They include Write or Die, an app that makes horrid noises when you stop to write; and Habitica, an app that rewards you with a new pixellated sword for every task you complete from your to-do list.

  1. Work within a friendly environment

Your environment can cause disruptions in your work flow. So keep things organised and optimum as much as you can. If there are elements that can draw away your attention, take them away and those that can help you concentrate, include them.

Conclusion

Your work habits go a long way in saving you time and saving you from stress. The PPC business doesn’t need to suck up your entire you-time and stress you out at while at it. Go at things the right way, work efficiently, and nothing will stop work from getting more fun.

Location Extensions for your local business’ Google Display Ads. What good are they?

8-google-adwords-campaigns

Location extensions are a Google AdWords feature that allows for the adding of location data concerning a business into an ad. But why are these extensions important? And how can you use them to your advantage?

Location extensions assist people in discovering the location of a sought after local business with the aid of Google Maps and Google.com. Doesn’t matter what the business offers. As long as it’s listed and it has a physical location, Google will help you find it.

With the help of Google Display Network ads, a store’s photos, working hours, and location are automatically uploaded for the benefit of shoppers who are interested in what said business has to offer. A good example would be of an individual interested in limited edition sneakers browsing online and coming across local information of a little known store selling limited edition, one of a kind Nikes. This would mean thanks to local extensions, our friend with the sneaker fetish can visit this neighbourhood store he’s never heard of and maybe find something interesting.

To help users along, Google has started automatically adding location extensions to Google Display Network ads that are eligible when a user expresses interest in a certain kind of business and is in the locality of said business.

As a business owner, what you can profit from using Google AdWords location extensions is quite extensive. Such as, but not limited to;

  1. Acquiring extra ad space for communicating your business’ value: With local extensions, you’re no longer limited to only traditional costly methods of advertising or social media. Now you can reach potential customers who are in the actual vicinity of your business and are looking for your specific services
  2. Encouraging potential customers to walk through your store’s front door: Potential customers who would have never known of your business’s existence now have a higher likelihood of visiting you. This is thanks to location extension’s targeted approach.
  3. It also improves your Click through Rate by up to 10%, which in turn improves your Quality Score and reduces your advertising costs.
  4. With location extensions, customers have more ways to interact with your ad instead of just viewing it. The can click on the ad’s headline, or hit a “click-to-call” button, or better yet, get directions to your business’s location. This added functionality comes at no extra cost to your business because you’ll still be charged the same Cost Per Click regardless if the user chooses to visityour website or your local store, or call.

With this information you can now decide if location extensions are worth it to your business and how to go about benefiting from them. Up your business’ publicity by making the best out of this added feature from Google.