PPC management is no joke. It can get extremely stressful and put your head in a spin. The stress can even go as far as affecting your work, especially your organisation as a PPC manager. You can choose to take a break and relax, but then work only continues to pile up, and let’s face it, some accounts need real-time management.
As a PPC manager, you’re not superhuman but are expected to pull off superhuman tasks and beat superhuman deadlines even on your random bad days. This need calls for more than your PPC analytic tools, your prowess at identifying killer keywords, making bids, and facilitating ad campaigns. You’re human and there’s a need to manage your time efficiently, organise your personal work process, and stick to a schedule if you’re going to successfully pull off those superhuman stunts.
Here are some guidelines, work habits and resources that can help you beat those steep odds and reduce the stress you incure on you as a PPC manager.
- Keep a strict schedule and stick to it
Always setup a schedule for the day’s work with detail on what to do and how to do it. You can go at it the smart way with apps that can remind you of your next job and everything you’re about to do. Great resources for this include todoist and Wunderlist. With these tools you can happily free you’re up memory and focus on your tasks and when it’s time for your next job, you get notified. You can also assign, track, and set new jobs and tasks for your team using apps like wunderlist.
- Take lots of notes
Remember, you’re human. You can get forgetful at times, and that’s okay. But where it’ll be unforgivable, is where that forgetfulness costs you an account. That being said, it’s vital to keep notes of accounts details, strategies, client budget, client location, campaign particulars, and so much more.
Sure the human brain is a giant storage unit, but accessing somethings at certain times can be difficult. So using notes is ideal. If you’re not the old school type that would like to scribble with ink and sheet, then there are amazing tools such as Microsoft OneNote and EverNote that you can use.
- Nudge yourself by setting marks and challenges
We humans are a competitive lot and you can use that trait to your advantage. While you work on tasks, you can tell yourself that you’re beating a mark, setting a record, or you can simply promise yourself a bar of chocolate (or a favourite something) if you beat a deadline. This way, you can speed things up. There are also apps for this effect. They include Write or Die, an app that makes horrid noises when you stop to write; and Habitica, an app that rewards you with a new pixellated sword for every task you complete from your to-do list.
- Work within a friendly environment
Your environment can cause disruptions in your work flow. So keep things organised and optimum as much as you can. If there are elements that can draw away your attention, take them away and those that can help you concentrate, include them.
Your work habits go a long way in saving you time and saving you from stress. The PPC business doesn’t need to suck up your entire you-time and stress you out at while at it. Go at things the right way, work efficiently, and nothing will stop work from getting more fun.