After testing out new features on a number of pages, all pages on Facebook now have a new layout. The layout does not affect personal accounts and profiles, only Facebook pages. The changes did not totally take out any elements. They were merely moved around.
The new things that were changed or moved around in the rollout of Facebook page’s new layout include features such as:
- A square page profile picture with the dimensions of 160 by 160 pixels.
- The page’s profile picture no longer sits in a corner of the cover photo. It has its own space now in the left hand column.
- A page cover photo with dimensions of 828 pixels wide by 315 pixels high for desktops. The dimensions for smartphones are 640 pixels wide and 360 pixels high. The position of the cover photo has also changed; it has been moved to the right.
- There is a bigger call to action button. The call to action button is now at the right hand column directly under the cover photo and it is bigger and more prominent than it used to be. Calls to action buttons include “Book Now, “Shop Now”, and “Request Appointment”, among others.
- There is a navigation section that can be customised. The layout has a new navigation from where users can visit the different sections of your page. You can customise this navigation area to show different sections as it suits your business such as upcoming events, videos, posts, and others.
- The apps most important to you now appear on the right hand column. The page has a long list of apps on the left side under the profile photo, but you can choose three to appear on the right hand side.
- You now have totally free ad pages. Prior to now, ads use to appear on the right hand side of Facebook pages. With the advent of the new layout, Facebook pages have become ad free.
- The ‘like’, message and share buttons have also been relocated. They are now placed under the cover photo at the left hand side
Page administrators can enjoy the various options offered with the new layout by going to ‘Settings’and clicking on ‘Edit Page’. The Edit Page section is where users can customise the different sections of their page as it suits them, as well as edit the content therein.