Category Archives: Social Media Optimisation

Making a Case for Video First Facebook Strategy

Facebook ventured into video in 2014 and began placing more emphasis on the format last year when it started funding live video broadcasts from producing partners such and The New York Times and BuzzFeed. But all that appears to be just a tip of the main thing. In a conference call with industry analysts earlier this year, Facebook’s CEO Mark Zukerberg said “I see video as a megatrend that is why we are going to keep putting video first across our family of apps.”

What does this mean exactly?

For small and medium sized business looking to get ahead by taking advantage of the social media, developing videos is a must. The attention span of online browsers has reduced to just 8 seconds, which means that in order to capture one’s audience, marketers and businesses have to grab their attention immediately, and continue with engaging content to maintain their interest from beginning of the post till the end. But with the Facebook video first Strategy, slow loading times and videos of just the right duration are just the ingredients that can lead to business success.

If you had just 8 seconds to totally sum up the entirety of who you are and what you do, how would you say it? That been said, video content presents an opportunity and not an inconvenience. A well done video can produce a focused narrative that will deliver your message in a unique fashion that portrays your brand or business.

Creating video content for social media such as Facebook, gives a business or brand the advantage of direct targeting, detailed measurements and access to multiple formats display. This can help small and midsized businesses drive conversion, increase subscription and sales and gives them the added value of being able to react to current events and trends.

The potential is far reaching. Reach a wider audience, appeal to influencers and partner with other brands. Video content unlike traditional marketing means has the potential to cause an online ripple effect which can drastically expand your message’s reach.

Videos that pay

Facebook video first strategy will open up a whole new avenue for businesses to increase their earnings. From targeted video content that improves conversion rate to revenue sharing between Facebook and premium content producers.

Facebook CEO Mark Zukerberg explained “There is the type of content that people produce socially, there’s promotional content that businesses and celebrities and folks will produce, but there’s also a whole class of premium content that creators need to get paid a good amount to support the creation of, that is why Facebook is working to build up its video advertising business, so that it can share in revenue with those creators.”

Facebook’s video first strategy is really big news for businesses and brands, with more options to create and have their own branded videos, get a wider reach and ultimately increase revenue.

Facebook Launching Custom Frames That Appear Similar to Snapchat Geofilters

Facebook Launching Custom Frames

Facebook is constantly launching new features to keep its users interested and hooked. However, its recent feature ‘Custom Frames’ seems to be borrowed from the Snapchat Geofilters concept.

According to DigitalTrends.com,Facebook now lets users create their own frames, which are like graphics that can be overlaid on images and videos. Users of photo editing apps such as PhotoShop and PicsArt should be very familiar with the concept of overlaying.

The new feature can be accessed via the in-app camera effects platform. Facebook’s existing feature ‘Profile Frames’ has been upgraded by adding special effects that can be downloaded and customised by users to create new backgrounds for their pictures.

The new feature is currently undergoing testing in some countries like UK, Ireland, and eventually, the U.S.

How Does It Work?

Facebook Launching Custom Frames

Create Your Designs

Right now, there are a few ready-made templates, but users in the countries listed above and a few others have been assigned the fun task of creating frames with design tools in PNG format. The frames are saved with a transparent background. This allows them to be used smoothly in the overlaying process.

Facebook Launching Custom Frames

Upload them to Facebook

After creating frames, they are uploaded unto Facebook. The frames are previewed to get an idea of what they would look like in various sizes, for example: portrait, landscape, square, etc. Basically, this is how you know the type of frame that fits different screen orientations.

Include Details about Your Design

Users also fill out details about their frames before submitting them to be reviewed. The reviewing process can take up to a week.

Get Approval and Track Your Creations

Once you get an approval, your creations become active and available to others for their videos and photos. One amazing thing about this is that you actually get to see the stats on how popular (or not) your designs are with Facebook users.

The Question on People’s Minds

Considering how similar this new Facebook feature is to Snapchat Geofilters, we’re all curious as to whether or not it will be launched successfully,and how well Facebook users will catch up on the new trend.Well, if some really unique frames were created, it would definitely give Facebook an edge over its competitors. The new ‘Custom Frames’ feature also appears to be intended for use by more than one individual,considering several people can use uploaded frames. Either way, it’s likely to be a huge hit amongst Facebook users.

Facebook Launching Custom Frames

Twitter Rolls out Automated Direct Message Replies for Businesses

Twitter

On November 1, 2016 Twitter announced the launch of an automated direct message feature for business accounts. Businesses can now send welcome messages to their clients automatically. They can use this feature to create multiple welcome messages, replies, and link clients directly to a particular greeting from tweets, websites, apps etc. A reply can be automatically sent to a direct message from a customer.

This feature was kick started to help businesses create relevant and beneficial communication with their clients without being distracted from the other tasks at hand. The new features are there for increased efficiency and productivity of businesses, while still keeping customers satisfied.

How it works is that once a Twitter user enters a direct message conversation with you (by selecting your account as the recipient of their intended message), an automated welcome message from your business account will be sent to them. This will be sent even if the customer does not send you a message first. When they eventually send the message, the features allows you to automatically send a message back to the user immediately.

With welcome messages and quick replies, businesses can now show the public that they are committed to serving their clients as best as they possibly can. Some of the messages could include a prompt that links the customer directly to your company’s customer support line. The message feature will reduce how long people have to wait before getting a response from you. It will be particularly beneficial in cases where the information needed by the user,such as contact details of your brand is included in the message body.

However, these automated messages should not take the place of you having a conversation with your brand. Customers like to engage with a real person as opposed to engaging with an automated one. This feature should not stop your account manager from personal replying to enquiries from clients.

Brands such as Evernote and Pizza Hut are making use of this feature to increase the level and quality of their interaction with their customers. Your business account can do the same thing. Start by visiting Twitters support settings page so that every personal account user can enjoy this new level of engagement with you.

Twitter Rolls out Automated Direct Message Replies for Businesses

Facebook Changes Page Layouts

Facebook Changes Page Layouts

After testing out new features on a number of pages, all pages on Facebook now have a new layout. The layout does not affect personal accounts and profiles, only Facebook pages. The changes did not totally take out any elements. They were merely moved around.

The new things that were changed or moved around in the rollout of Facebook page’s new layout include features such as:

  • A square page profile picture with the dimensions of 160 by 160 pixels.
  • The page’s profile picture no longer sits in a corner of the cover photo. It has its own space now in the left hand column.
  • A page cover photo with dimensions of 828 pixels wide by 315 pixels high for desktops. The dimensions for smartphones are 640 pixels wide and 360 pixels high. The position of the cover photo has also changed; it has been moved to the right.
  • There is a bigger call to action button. The call to action button is now at the right hand column directly under the cover photo and it is bigger and more prominent than it used to be. Calls to action buttons include “Book Now, “Shop Now”, and “Request Appointment”, among others.
  • There is a navigation section that can be customised. The layout has a new navigation from where users can visit the different sections of your page. You can customise this navigation area to show different sections as it suits your business such as upcoming events, videos, posts, and others.
  • The apps most important to you now appear on the right hand column. The page has a long list of apps on the left side under the profile photo, but you can choose three to appear on the right hand side.
  • You now have totally free ad pages. Prior to now, ads use to appear on the right hand side of Facebook pages. With the advent of the new layout, Facebook pages have become ad free.
  • The ‘like’, message and share buttons have also been relocated. They are now placed under the cover photo at the left hand side

firstclickdigital facebook page

Page administrators can enjoy the various options offered with the new layout by going to ‘Settings’and clicking on ‘Edit Page’. The Edit Page section is where users can customise the different sections of their page as it suits them, as well as edit the content therein.

facebook page edit