Making useful information available and easily accessible is the main goal of Google and it dedicates itself to this cause by constantly seeking to improve the users’ search engine experience.
Google updates its algorithm from time to time with multiple updates happening within a day sometimes. The number of changes is between 500-600 updates per year. The updates are mostly minor and the results almost unnoticeable but there are some that cannot occur unnoticed because of the relative impact such updates have on the on page rankings in the search engine.
It is important to Google that black hat SEO practices by webmasters and search marketers are curbed.
Whenever there is an algorithm update, Google may announce and give hints here and there about the impact of such updates while other times, the updates are done without any form of admittance or detail on the implication of such update from Google.
What is most important is whether the updates have noticeable impact on SERP.
The main question now is that, was there an update on Monday or Tuesday, June 19th or 20th?
The drift is nobody is sure what happened. We all know Google can be pretty secretive about their updates but most of the automated tracking tools;(Mozcast, Accutracker, SERPMetriccs, Rank Ranger, SEM Rush) except for Algoroo revealed that the algorithm may have been tweaked on either of the two days. They showed massive spikes and activity but not many people seem to catch up to it.
Updates with impact cause a lot of chatter that may have resulted in a lot of satisfaction or dissatisfaction among the SEO community but the expected activity that is supposed to be the immediate result of such massive update is missing. No one is screaming foul or livid about penalties.
The SEO community always give an insight into the impact of huge updates.
Barry Schwartz gives an insight into what may have happened but even that isn’t conclusive.
Below is a screenshots of the Mozcast tracking tool showing huge changes in search engine results observed
As earlier stated, these should stir conversations but nothing has been observed from the white and black hat SEO forums or Google Forums.
It is quite irregular not to have the regular noise that would have preceded or accompanied the kind of activity noticed on the automated tracking tools.
It is somewhat uncertain the kind of impact this update has and if it is an update or a change in Google’s user interface. it is certainly not related to the Google Owl as believed by some.
Did you notice the change? How has it affected you?