Knowing the profile of your target audience as a business owner is crucial to the success of your online marketing activities. Facebook insights are a powerful tool for marketers who want to track and analyze user interaction on their Facebook Fan Page.
With Facebook Insights, you’ll know the best day of the week to post, the best time of the day and the type of content popular with your target audience. The tool is constantly updated to show patterns and developments as they form so you must constantly check them to stay in the loop.
Here a step by guide to help you use Facebook Page Insights like a pro.
How to access Facebook Insight
Once you’ve reached 30 followers on your Facebook page, you can access your analytics. Go to your business page, on the top left corner, you’ll see the icon “insights”, click it to view information such as page views, post engagement, reach, actions on page, number of friends of fans and total number of likes.
Features of Facebook Insights you should use
The first thing you’ll see when you open Facebook Insights analytics tool is the Overview dashboard. There are many areas of interest on the left side such as posts, promotions, people, events, messages and likes among others.
You can boost post that are performing well to get more exposure for them and pick a budget for your boost, choose your target audience and set the length of time for the boost to run.
On the likes section, you see important data about your fans such as location, age group and location. If you have more female fans situated in a particular town, you can create ads and content according to those specific demographics. It also helps you build personas for your target audience, which is essential for highly converting landing pages.
The Facebook Video Analytics shows your total video views and lists them in order of top views and videos people watched for 10 secs or more.
Your content isn’t successful if it’s not reaching your fans. This section helps you identify how much of your content reaches your fans if people are sharing your page or talking about your page.
- Page Views
This is where you know the number of people visiting your page and the areas they viewed such as posts, photos, the about area or another part of your page. It helps you determine the success of your SEO and digital marketing strategies. Data from this page should guide your boosted posts and the target audience you choose.
Facebook Insights helps you understand your Facebook Page unique metrics for a better online marketing campaign. You can use it to maximize promotion for your next event, pick the best time to post when it will be most viewed by your target audience and learn how to make your content better for your fans.