To take advantage of the ever expanding trend of ecommerce, most small businesses now have an online presence – mostly through their websites.
While having a website is a good first step in positioning your business to reach a global audience and thus more customers, it is not the only step. You still have to let people know about the existence of your website. One reliable and highly recommended way to get your website more publicity is by optimising its SEO. This means optimising your website to be better found on search engine results, in order to increase its organic traffic.
To optimise your SMB’s website for local SEO UK, simply execute these following tips;
- Optimising your website’s content.
You can accomplish this by inserting into your website’s content keywords or phrases that most local consumer of your products or services search for online. You can discover what these keywords are by using tools such as Google Trends.
Another effective way to optimise your site’s SEO via content is to mention something unique about the locality you are serving within your content. For example, if you are an architect serving London clients, your site can talk about some of London’s architectural landmarks. Search engines will rank site’s that do this higher than their local competitors that don’t. Also be sure to insert your city/region alongside a relevant keyword into your landing page title tag, H1 tag, URL, and image alt attributes.
- Organise your website effectively.
This can be accomplished by having each headline and title tag on each page contain a keyword or phrase that will immediately intimate search engines and site visitors alike about what your site has to offer. You can also embed a Google map showing your business’ location into your landing page
For better results, you can also have your most important content featured on your homepage with a link leading to that content’s own page. That is, make sure your bestselling services and products stand out on your site. Said content should also have links referring to them from within the content of other pages.
- Improve user experience
This is another useful way to improve your site’s local SEO UK as well as the engagement of your visitors. You can accomplish this by making your site more mobile friendly, especially since most online activity now occurs via mobile devices. Also ensure your site has good loading speeds that will motivate your visitors to keep searching through your site.
Further measures you can take to improve user experience include; having your business’ contact information at the top and bottom of each page, as well as placing headlines over each page to assure visitors they’ve come to the right place.
Lastly, local SEO UK can be improved on by ensuring the website’s design is one that facilitates movement across the site by crawling bots and customers alike.
With these simple steps, your SMB’s website’s local SEO UK will be greatly improved.