A tweet from Gary Illyes confirmed that Penguin 4.0 from Google is completely rolled out. The algorithm is the latest one in the pool of 200 unique signals the company uses to determine the quality of a page.
While each algorithm performs a specific task, Penguin mostly looks at the link source of a web page and determines whether the source is high in quality or not.
Recall that Penguin Update was first started on September 23, 2016, and we got Illyes explain how exactly the algorithm would work.
Gary Illyes on Penguin Update
- Penguin gets real-time update. Most of the other algorithm worked in real-time; that means they were updated immediately they received information from a webmaster. Penguin didn’t work in this fashion – it was refreshed periodically. However, an update would see Penguin work in real-time, which means that webmasters, whose sites are affected by Penguin after the update, would see changes made to their ranking much faster when they relink their pages to quality material.
- Penguin becomes more granular. Illyes also revealed that Penguin would become more granular, meaning that the algorithm would only devalue spammy pages and not the whole site.
Now with Penguin 4.0 finally on the table, webmasters, whose sites were penalised during the roll out of previous versions, should start seeing changes to their rankings, supposing they had taken steps to get their links cleaned up.
What Getting Cleaned up Means
Here are a few things website owners should do to clean up their spammy link sources or stay out of trouble from Penguin Update altogether.
- Avoid linking to poor blog network.A link to a guest blog that contains poor quality content will be penalised by Penguin. A guest blog is content written for a blog site with the intention of getting backlinks to the writer. Writing a top quality post is ok, but when Penguin discovers that a guest blog is linked to a poor blog network, it devalues that link.
- Do not manipulate directories. If a web user wanted to get authoritative information on a brand, he usually visited a directory.However, overtime, many listings within online directories became paid-for inclusions, with the sole purpose of driving traffic to their sites, which lacked relevance and value. Google frowns at this tactic, and wants SEOs to avoid it.
- Avoid excessive link exchanges. It was a natural concept for websites to exchange links for the purpose of driving traffic back and forth, but once the links became obviously out of proportion, Google clamped down on it. One type of excessive link building involves stuffing a page with anchor text links. Bottom line is creating content that adds value, and your site would definitely be scaled high on Google SERP.
- Control comment spam. Getting a lot of comments on a great article does not necessarily increase the article’s page’s ranking because some comments are spewed out with backlinks to irrelevant or downright unworthy content. Getting a spam checker to block unwanted comments will definitely prevent quality web pages from being attacked by Penguin.
There are other link building schemes website owners must avoid to escape Penguin Update penalties, but should your page be penalised, remember that Penguin 4.0 works in real-time. All it will take is a proper link source cleaning, and you should see your page up again.