An SEO audit is important for any website seeking to increase traffic. Thorough website audits are helpful for planning future strategies relating to keywords and creating more effective content. If you are planning an SEO audit for your website, you need to follow our comprehensive checklist to ensure nothing is left out during the process.
What Should an SEO Audit Cover?
Attention should be given to five main areas in order to complete a successful SEO audit.
For your website to be listed, it needs to be able to be identified and indexed by search engines. When checking SEO, focus on the following:
- Analysis of how duplicate content is being identified.
- Sitemap validation using XML sitemaps which make available information for search engines such as last updates, page hierarchy and public pages to be crawled.
- Assessment of site speed and studying the load time, which is critical.
- Analysis of backlinks i.e. the links leading into your site. Links coming in from poor quality sites or unrelated sites where your niche is concerned can harm your SEO.
Review Page Design
This includes evaluating ease of use, CTAs, overall design, and inter-page connection for a seamless flow on the website. This component is important in an SEO audit because it makes search engines able to make sense of your content. It also increases your chances of getting found by visitors.
This involves measuring how easy your users find it to make use of your site, and to navigate to the information they seek. Incorporate the following into your usability checks on your website:
Relevant internal linking –internal links on from one page to another on your site is a great idea for reducing bounce rate and maintain the interest of visitors. During an SEO audit, make sure your pages are not overly saturated with links, and that the links present are not optimized over the top, which is unadvisable in SEO practice.
Easy navigation – the goal is for visitors to be able to find what they are looking for. There is no right or wrong way to present a site structure as long as the important features and information are easy to locate.
Semantic mark-up – with semantic mark-up, search engines are better able to index your site more accurately, creating rich snippets which users make use of to locate information that interests them.
Analyse Site Content
SEO requires organised and well-written content. Industry or brand-specific content that is focused on providing value to site users attracts more users and higher rankings. During SEO audit, assessment of content should be based on consistency and value.
On-page SEO factors to consider include title tags, Meta descriptions, and headers and sub-headers. Ignoring these could make you miss out on the opportunities a comprehensive SEO audit offers.