Where Marketers Are Spending Their Digital Dollars in 2019

We are heading into Quarter 2 of 2019, and, if you haven’t yet, it’s high time you get your budget in order for the rest of 2019. If you still haven’t figured out your budget plans for 2019 at all, let’s take a look at what other digital marketers are spending their digital currency on over the course of the year.

Before we get started, some stats to keep in mind include:

  • 62% of marketers are expected to spend more on Pay Per Click (PPC) in the next 12 months
  • 35% of marketers aren’t likely to change their current budget
  • Unlike 12 months ago, 68% of brands have a bigger PPC budget.
  • Marketing agencies claim that only 3% of their clients have smaller PPC budgets, while 67% of them have a bigger PPC budget compared to 12 months ago.

Based on these stats, you get a pretty good idea of what most marketers will be sinking their funds into in 2019.

So much money is going into PPC that more and more platforms have begun offering a wide variety of ad types and placement choices. Naturally some cost more than others and others are far more effective than their contemporaries– what’s right for you will depend on unique marketing goals.

At the moment, Cost Per Click (CPC) campaigns are quite inexpensive on Instagram when compared to other platforms. But prices are expected to go up as time passes and more advertisers and marketers start using the platform for campaigns.

Facebook may have faced a lot of drama this year, from privacy breaches to facing panels, but that hasn’t stopped marketers from flocking to the social media giant for their marketing campaigns. Don’t expect next year to be any different as number of active Facebook users rise from 2 billion, making it the most fertile social platform to reach potential clients.

Amazon’s revenue from marketing campaigns rose by a relatively small 17%, but that doesn’t change the fact that it is the 3rd largest ad platform in the world ranking behind only Google and Facebook. So if planning your budget for next year, we recommend you set aside some funds for advertising on Amazon. Their UI may not be perfect yet, but you can be sure improvements and better features are coming soon.

If you have video advertising on the brain for your marketing campaigns in 2019, then you need to mark down YouTube, Facebook, and LinkedIn in your budget. Naturally, which of these social platforms you choose to use will depend on who you intend on targeting with your ads. If you are a B2B company, LinkedIn is a promising option.

YouTube has started providing lead ads and taking steps towards making video advertising on their platform more direct response focused. This means more advertisers will likely be investing in YouTube in 2019 to take advantage of this development.

Google Ads (78%), Facebook (66%), Bing Ads (41%), YouTube (38%), Instagram (21%) – These are the top five platforms marketers intend on spending in 2019 and how much more they intend on spending on them. Are you going to follow suit or chart your own course?

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