Pay Per Click (PPC) advertising does require careful and close management to ensure it remains profitable and viable, and it is often considered more expensive than SEO, but it also has a host of benefits to offer to users. It can start generating visitors to a website as soon as a campaign goes live, and effective campaign management means that these visitors will be highly targeted to the content on your site and the products or services that you sell.
What’s more, while you can spend years trying to get your website to the top of search engine results for competitive keywords, PPC enables you to reach the very top of the first page of results straight away. You don’t need to wait for results, and you can ensure that you reach the coveted top positions on sites like Google.
Why Being Top Matters
Whether you are looking at SEO, social media optimisation, or Paid Search Marketing, you will see numerous guides and articles on how to reach the top, and with good reason. Research shows that being at the top of search results pages and other lists means that you can enjoy click through rates as high as 75% or 80%, and with each position lower down the list you appear this figures drops exponentially. 6th position may not sound bad but, in reality, it means that you will only be receiving a tiny fraction of the possible visitors you could receive.
Being top really does matter to the success of your website.
Hit The Ground Running
The top position in organic search results is highly coveted spot. However, for all but the least competitive keywords, it can take months or years to achieve anywhere close to this position, and it is virtually impossible to achieve these rankings for some of the most competitive search terms and phrases.
With PPC, it is not only possible to ensure that you reach top billing, but you can do so as soon as your website is built, or as soon as you launch your PPC campaign.
Careful Management Means Optimised Budgets
One of the reasons that some website owners and marketers shy away from PPC is because they are worried about the size of budget they require. While it is true that bidding for top positions on some choice keywords could potentially break the bank after just a few clicks, the key to successful PPC management is to conduct thorough keyword research, carefully choose targeted and less expensive keywords, and to reap the rewards for your efforts.
PPC ah the potential to start driving visitors to a website straight away. Good keyword research and content optimisation ensures that you can also enjoy highly targeted visitors, and also means that you should be able to keep costs down to a minimum, but it does require careful and ongoing management and optimisation.