The second most popular search engine released its much expected upgrade for advertisers to set up their campaigns easily. In recent times, Bing Ads have been advancing rapidly with its new ad extensions, bidding options, targeting improvements, and a better, more optimised platform.
They have made the campaign set up process easier to reflect the qualities and optimisations advertisers need to succeed with Bing Ads.
The following steps show how advertisers can input their campaigns
- Establish a business goal to direct the creation of your campaign
On the ad platform, it first asks you to select the goal for your new campaign. The options available include “visits to my website”, visits to my business location” and so on. This goal will be used to suggest different features or defaults to start off your campaign on the right note. Regardless of the goal users choose, the campaign will have access to all available features. The goals page also has new shortcuts to other campaign setup tools like File Import, Keyword Planner and Google Import.
- Copy campaign setting & target particular location
The upgrade allows users to copy settings from a pre-existing campaign. Advertisers can also target specific locations where they want their ads to appear. For instance, users can now manage radius targets in the same view as other locations.
- Use custom keyword recommendations to target the right searchers
Keyword research can be a handful, especially for long-tail key phrases. Bing now offers tailored keyword suggestions to assist advertisers in prompting the right search results. The keywords have been designed to reflect a URL from your website.
Each suggestion shows the popularity, cost and competitiveness of the keyword. The keywords are also placed in ad groups according to relevance, making it easier to target ad copy and bids to various search queries you want them to show for.
- Include high-value features for your ads
Features like ad extensions make your ads more captivating and can drive clicks and conversions. There is an available library of ad extensions when you are setting up a campaign, and each ad extension suitable for the campaign goal is highlighted to make selection easier. Unlike before, advertisers are no longer limited to only one ad, but can set up multiple ads and manage them in one page.
- Use performance estimates to set informed bids
In this last stage, the page has been optimised to enable you set your budget and bidding values. Depending on the campaign features added so far, Bing provides performance projections on what it believes your campaign’s clicks, impressions, ad spend, and average ranking position will be.
To get the hang of the new set up process, you can practice without taking the campaign live. Like Google AdWords, Bing Ads is optimised to help advertisers serve ad campaigns to prospective customers searching the internet for services they offer.
The product provides a highly controlled and measurable ad serving process for online advertisers, and will increase use of Bing Ads.