Search Engine Optimisation or SEO can seem a bit daunting but with these simple to implement SEO tips you can vastly improve how search engines rank your website. In just 12 steps this SEO tips will have your website working up the search engine results in no time.
12 SEO Tips
1. Both off-site and on-site SEO are equally important
Your SEO strategy needs to aim for diversity which includes both SEO within your website (such as using relevant keywords, indexing and effective design) and SEO outside of your website (such as authentic link-building, social network marketing and submitting articles to directories).
2. Check out the competition
Ensure you know what your competition are ranking well for on keywords as well as understanding who your competitors are for your chosen keywords. Analyse what they are doing well and make sure you do better.
3. Play the long game
SEO built up slowly over time generates better results. This includes encourage an activity community around your website with authentic backlinks and social media shares.
4. Keep up with algorithm changes
Make sure you are aware of any changes to the algorithm used by Google, BIng or Yahoo. You don’t want to be caught out any penalties from the big search engines.
5. Use Google Webmaster tools
Google Webmaster tools are an excellent free resource that help you track the health of your website including any broken links, site load time, keywords used to find your site and more.
6. Link your website to a Google+ profile
Set up a Google+ page for your business and share your website pages, blog posts and news. Google ranks favourably to content shared on its own social network.
7. Use social media to direct traffic to your site and promote your work
Make good use of you various social media streams to share relevant content from your site and encourage others to share and visit your site.
8. Create good quality content
Search engines recognise websites that continue stay relevant and updated on a regular basis. Good quality content will encourage visitors to spend longer on your site, this lowers your bounce rate which search engines rank favourably.
9. Add a blog to your site
A great way to keep you website updated on a regular basis is to add a blog to your site. Add consistent good quality posts to your site will encourage visitors to return and will enhance the range of keywords your site is ranked for.
10. Name your images correctly
Ensure all of you images on your website are have descriptive names and alt tags. This help with image searches and rankings.
11. Make use of meta description and meta keywords
Make use of tags, categories, meta description and meta keywords. This is especially helpful on your regular blog posts as it will help them rank quickly.
12. Link to relevant useful good quality websites
Share the link love by linking to useful and relevant websites. A good place for this is either on a resources page or in your blog posts. It helps search engines see you site as an authority on a subject with genuine content.
These simple SEO tips will certainly get you on your way to improving your website rankings on search engines.
FirstClick Digital is a London based digital marketing agency with a wealth of search marketing experience backed up with the technology and valuable knowledge needed to deliver a healthy ROI for any campaign. Feel free to give us a call on 0207 289 3218 or fill out the contact form and see how we can help your business grow!