For all businesses search engine rankings are vital for good exposure on the Internet. But as search engines continue to push results for locally specific websites it is becoming increasingly important for websites to optimise their local SEO techniques. Here are a few local SEO tips you can use to enhance your website’s visibility in local search engine results.
Local SEO Tips
1. Google Local verification
Make sure you have your business listed on Google Local and that your website is verified. Add photos of your business, products or services and ensure you fill in all the contacts details plus a 300-word description of your business. Google favours business pages that are detailed and specific.
2. Google+ Page
We have already discussed the usefulness of having a Google+ account to link to your webpages and blog posts for good SEO. But having a specific Google+ page for your business is an ideal way to interact with customers. It will also establish your business as an authority on your industry within your local area. Maintain regular updates and connect with other groups/pages in your local area.
3. Start a niche blog
It is incredibly useful to include a blog on your website. Use this opportunity to talk about your local area or mention the town, city or regions you cover in individual blog posts. Make sure you update your blog on a regular basis to improve your search engine rankings.
4. List location on website
It might sounds obvious, but many businesses don’t specify their location or the areas they cover. Make it explicitly clear on your website and try to repeat the location on at least 3 different pages and include it in your website header or footer.
5. Encourage ratings and reviews
If you take pride in your business and the service you provide, encourage your customers to rate and review you on some of the review websites out there. For example, all restaurants should have a profile on Tripadvisor, Google Local, Yelp or Qype. There are plenty of directories covering niche industries, so get your business listed on a few of these and encourage reviews to help boost the visibility of your business in local search engine results.
These are just five simple local SEO tips that can help your website rank well in search engine results. Remember to keep your output regular, make sure it’s specific and encourage positive feedback.
FirstClick Digital is a London based digital marketing agency with a wealth of search marketing experience backed up with the technology and valuable knowledge needed to deliver a healthy ROI for any campaign. Feel free to give us a call on 0207 289 3218 or fill out the contact form and see how we can help your business grow!