What is Content Marketing? – A beginners guide to Content Marketing

What is Content Marketing

What is content marketing? It is a marketing approach and practice that involves the creation of original content and media in order to strengthen a brand and encourage customers to a business. The aim is to build brand loyalty and potential future business. It is the antithesis of direct sales; content marketing is all about playing the long game.

Traditional forms of marketing are becoming less effective as consumers become increasingly savvy to advertising techniques. It is becoming easier for potential customers to avoid advertising in the form of sidebar banners on websites, television adverts or even blanking out huge billboards.

Content marketing is an attractive style of marketing that aims to appeal to customers and garner their interest in a brand through longer terms strategies of producing content, sharing information and offering valuable ideas or advice.

Content marketing concentrates on connecting with potential customers rather than directly selling to them. It is an intelligent way to share brand messages without inundating customers with sales pitches. The purpose of which is to convert potential customers into brand evangelists. The long-term goal is future business and loyalty – both of which are more sustainable with an integrated content marketing approach.

Many aspects of marketing rely on good quality content to succeed. From SEO to PPC, great PR campaigns and social media strategy – behind all of these marketing media strategies is content that is original, informative, inspiring or helpful. Getting to grips with content marketing will take any marketing strategy to the next level.

Content marketing is about brand integrity, building trust and confidence in your brand message.

Why is content marketing important?

  • People don’t want advertising they want valuable information
  • People will share valuable content on social media
  • Google and other search engines rank quality content favourably
  • Customers would rather get to know a company through articles than advertising.

How content marketing will grow your business:

  • Prospecting
  • Sales
  • Marketing
  • PR
  • Community
  • Customer Support
  • Thought Leadership

What types of content you can produce:

  • Blog
  • Podcast
  • Video
  • Magazine articles
  • Webinars
  • Powerpoint presentations (upload to Slideshare)
  • Tutorials/guides
  • Infographics
  • White Papers
  • Newsletters
  • Ebooks

Good content producers make customers want to continue reading and engaging with the brand. Ideally content marketing should drive brand recognition and illustrate details about the company without pushing sales on individual products. It is essential for content marketing to entice the customer to come back for more.

Content marketing is a fresh, innovative approach to integrating brands, products and services into something people actually want to see. With captivating content your potential customer base will expand and grow.

firstClick digital is a London based digital marketing agency with a wealth of experience backed up with the technology and valuable knowledge needed to deliver a healthy ROI for any campaign. Feel free to give us a call on 0207 289 3218 or fill out the contact form and see how we can help your business grow!


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