Today we want to share with you our top 10 social networking facts. Social networking in 2013 continues to grow at a fast pace with a rise in active engagement across all social platforms. The stats for 2013 show that mobile users, the older age demographic and twitter are the biggest figures to think about. The Global Web Index study indicates some eye-opening social networking statistics and trends for 2013.
Here are 10 social networking facts for 2013:
Internet users accessing the Internet via their mobile phones is on the increase with a staggering growth off 60.3% in the last two years to a huge 818.4 million users.
Older Social Networking Users
The older age demographic is taking up social networking at a huge rate contributing to growth across all social media platforms.
A staggering 79% of new users on Twitter fall into the 55-64 age demographic.
Twitter continues to be the fastest growing social network in the world with 288 million active users and 500 million registered accounts. That’s a growth of 44% from June 2012 to March 2013.
Google+ is the second largest social network with integration between other google products such as Youtube, Search and Maps. Active users on Google+ grew by 33% between June 2012 and March 2013. It now has 359 million active users a month.
Facebook growth continues and now has 665 million daily active users and 1.1billion monthly active users.
Facebook has 189million mobile-only active users and has seen significant growth on ad revenue from mobile-users at 30% of it’s total ad income.
Youtube has been played an integral part in the rapid change in video consumption over the past decade. With 1 billion visitors a month Youtube has seen a massive increase of 50% in videos hours watched between August 2012 and March 2013. Youtube reaches more US adults in the 18-34 age group than any cable network.
Linkedin continues to be the largest professional platform with 200million users, of which 64% are outside of the US. Linkedin has two new users join every second.
Instagram users spend over 250 minutes a month on the app. The visual-led social network is on the rise.
Social networking continues to grow aided by the increase in mobile users on social networks. This means that people are choosing to stay connected wherever they are. As the social networking world is opening up to the older age demographic the expectations of customer’s relying on social media engagement will rise. These top 10 social networking facts for 2013 demonstrates just how vital good social media engagement across all of the big networks are important for driving engagement, traffic and growth.