One of the onerous aspects of content marketing is the need to consistently produce fresh content. While a content marketer might have a team to produce close to the needed number of content for his audience, coming up with fresh ideas is a challenge. Great ideas are at the heart of every content marketing campaign and as such, one needs to find the sources of these ideas. The task can be mentally daunting but with good sources, the process would definitely be exciting. If you need lots of options than your own personal creativity (which is never sufficient in the industry), check out these top 17 sources of fresh content marketing ideas.
By keying in any keyword related to your business on Google, you will be provided with insight into what your audience is searching for. From this you can develop content that is relevant. These Google suggestions will provide recommendations for the searches related to the keyword, and give you a time frame in order to make your ideas more specific. For instance, searching for “window panes” will suggest particular locations people look for them and the times of the year they do.
Social media platforms like Facebook, Twitter, and Instagram are great sources of fresh content marketing ideas. They will alert you to trending topics among your target audience. From these topics, you can create content that will generate high traffic to your site as everyone will be interested in clicking on them. There will be lots of trends, pick the ones your audience will find most interesting.
You will find that a well conducted brainstorming session between you and your content marketing team will provide you with amazing ideas. However, it is important to ensure everyone is given audience during these sessions. No brainstorming idea is bad (at least till they are properly worked on). Focusing on what is practical alone will only end up stifling your team’s creative flow.
Quora is fast becoming a hub for fresh content marketing ideas. This is because, unlike most other Q and A sites, the community has developed into a popular one and the answers provided on the platform are informative. It has great features which allow for a wide variety of questions and approaches to them. Therefore, whatever your niche is, you can take advantage of it to generate awesome ideas for your campaigns.
These sources do more than provide you with content ideas. They also keep you updated on all the happenings on major social media platforms. You can bookmark those that discuss topics related to your niche. Briefings are ideal for content ideas because they augment your research efforts. There are tons of them and some curate content from thousands of sites thereby saving you time from a comprehensive internet search for ideas.
There is no rule against writing on what you love as a content marketer. In fact, it is easier to come up with blog post ideas when you write on issues you are interested in. Same goes for infographics and other forms of content.
Whichever media you have chosen to be your primary sources of content ideas, customer feedback should be part of them. They guide your content development process and make them more relevant. They show if your content marketing campaigns are going in the right direction. So, keep all channels for feedback open at all times.
Magazines and newspapers
In spite of the fact that these are old school, they are filled with content marketing ideas. If you are able to harness these sources in a way that suits your needs, you will find they are easy to use.
This works almost like Google search and produces amazing results that are both relevant and can feed a large audience with content on a regular basis. The process is simple: key in keywords that are related to your business and take note of the suggestions. The suggestions are what your audience is wondering about. Then you can create videos that respond to their needs.
This allows you to generate content ideas using its own ideas and research. This piece of software targets the right audience to make content marketing easy.
Brilliant ideas can come at any time. A swipe file is where you document these momentary flashes of ideas. When you need content ideas, you can always refer to it.
Brainpickings is a resource that serves as an inventory on a wide range of disciplines like art, architecture, interior decoration, literature, history, philosophy, and so on. It allows you to cover your area of interest within a short time and scout for ideas.
This is a Q & A platform, just like Quora. It is interest based which means you can just check out the section that interests you. You can also key in a search phrase and gain access to questions related to it.
This is a social media platform for professionals from different disciplines. Here, you can gain access to a host of quality content in your niche and make connections. It is a source for content marketers catering to a professional audience.
If you are looking for weird and random ideas for your audience, Reddit is the place to go. However, you have to use it alongside other sources as the platform can be unpredictable.
Your feeds can be a source of fresh ideas. They let you see content from websites immediately they are updated. Subscribing to them might be a great way put an end to creative blockage.
This allows you to search for all the topics and sub-topics web users are interested in. It suggests areas your content should focus on. You can use it to see web users’ interests on a particular keyword and then use the ones within your niche.
These creative sources are unique in the way they work and the ideas they help you generate. Try using as many as possible to get a feel of how they work. Then you can settle for the ones you find most effective.