Google Panda 4.2 was officially released on July 22nd 2015. As many of you know already, this is a ‘progressive’ release and will likely take a few weeks to take full effect.
As a reminder, Google’s original ‘Panda‘ Update back in February 2011 was all about ‘content’. It penalised websites with poor/duplicate content related issues, and favoured those who had a good content rich site that engaged users and provided a good user experience overall. This recent Google Panda 4.2 updated stays true to its roots, and is said to be affecting 2-3% of Google searches.
This new roll out will allow for certain websites to experience ‘Penalties’ or ‘Recoveries’. Those who were hit badly by a previous Google Panda update, and have since cleaned up their act (in terms of content), may now see a positive increase in rankings. Whereas those who have poor quality content, and other content related issues may experience negative effects of this recent Google Panda 4.2 update.
Five days into the Google Panda 4.2 release, and we haven’t noticed any significant effects of this update either way (positively or negatively) for our client rankings. Although we have noticed fluctuations in a small percentage of target keyword searches. However, this may be related to the indirect effect of other websites in the SERPs shifting positions due to the negative or positive effect of the Google Panda 4.20 update.
We expect to have a much better understanding of how Google Panda 4.2 has affected our client organic rankings towards the end of August. We will be monitoring the SERPs relating to this update on a daily basis in order to learn how this has impacted the SERPs across various industries.
If your site has been negatively affected by Panda 4.2 or any of the Google algorithm Updates, get in touch with us as we can help get your site back on track and in terms of rankings and traffic. Just as we did for our client MyFavuouriteVoucherCodes.co.uk – Case Study HERE