All posts by Marketing Team

Work Smarter, Not Harder, With Bing Ads Scripts

Are you spending way too much time on campaign strategies and other time consuming tasks? Do you want to automate common data workflow interactions and manage tiresome tasks more easily? You can leverage Bing Ads Scripts to help you do these manual tasks.

Bing Ads Scripts are pieces of JavaScript code which let you create, delete, change and manage items in your Bing Ads account using JavaScript in Bing Ads’ browser script editor. Bing Ads Scripts make powerful automation accessible to anyone with a Bing ads account. You can make as many changes as you desire across your account at the same time, without stressing yourself by doing it manually.

What can you do with Scripts?

These are some of the fantastic things you can do with Scripts.

  1. You can easily make changes across multiple accounts at once and also make adjustments to your budgets across campaigns.
  2. Effortlessly pause and resume mass groups of campaigns based on sale threshold.
  3. Easily apply negative keyword lists, including cross-account negative keywords, across multiple campaigns or accounts.
  4. Make email alerts when KPIs hit benchmarks or digress from historical performance.
  5. Easily identify and pause all ads with Final URLs that have 404 pages.
  6. Recognize and automatically pause ads when the item it is advertising is out of stock.
  7. Have a completely customisable visibility into almost any scenario you can dream up.
  8. Easily store and track quality scores by account, campaign, and ad group.
  9. Bing Ads Script does not only perform automation, it can as well pull external data and connect to APIs.

Bing Ads Scripts and Google Ads Scripts

Bing Ads Script is derived from the same JavaScript language that Google Ads Script is derived from. Although there are some differences between Google Ads Scripts and Bing Ads Scripts, they are x`both comparable in the way they are assessed and their user interface.

It is easier to convert Google scripts to Bing scripts as long as your script in Google Ads only contains classes that are available in Bing. You can also use your Google Ads scripts again by simply copying and pasting them. Once you click save, it will automatically make some changes to make them compatible with Bing Ads. Although, the functions that are not supported by Bing Ads Scripts will be automatically highlighted as an unrecognisable symbol.

Automating your basic tasks and reports with scripts, will spare you ample amount of to brainstorm ad copy and perform higher level strategy.

How to Create a Content Strategy for Both Users & Search Engines

To succeed online in 2019, you have to know how to create content that appeal to users and performs well in search engines.

But how can you do this?

The following suggestions will help get you started:

KYA –

The maxim, ’know your audience’ (KYA), while not as popular as “content is king”, is no less important.

A proper knowledge’ Gathering general Knowledge of the people you are creating content for will provide the insight you need to create the type of content they are searching for. And when you have a high amount of organic traffic from search engines to your website, it improves your site authority, earning you better search page rankings.

Study your demographic data and website analytics to see who is visiting your site, what they do when they arrive, and the pages where they spend the most time. This would help you determine what they are interested in so that you can create more of that type of content.

Do a content audit –

Carry out a comprehensive content audit to find out what is ranking and what isn’t on your site, what content is almost making it to number one on Google SERPs, and what the content gaps you need to fill up are.

Up your content style –

Since the beginning of the internet, content has played a crucial role in user engagement and search engine optimisation. Therefore, it follows that to optimise your content for human users and search engines, you have to create content that meets both their expectations.

One of the most important things you can do for the success of your online business is to use content that is original. This doesn’t mean you cannot get ideas elsewhere, but you have to own the style and form. It should also be evergreen.

It is also a good idea to consider content length. In recent years, the idea of long-form content has been gaining tremendous follower ship among website users. Search engines also are not left out as content with word count of 1000 and above tend to rank higher than content with lesser word count. The secret is to find out the word count that is already ranking for a particular keyword and use it as a guide to determine how long your content for that keyword should be.

Additionally, for your content to perform well in search engines, you have to follow the time-tested rules of optimising content for SEO. This includes using the right meta-data: titles tags, descriptions, headers and clear call to actions.

Your content will also do better with the proper number of relevant keywords, keywords that users use to search for the kind of content you produce.

Don’t underestimate multimedia –

The human brain relates better with visual content than any other form of content. For this reason, your content strategy should include a strong multimedia foundation. Videos and images play a vital role in user engagement and search optimisation.

In fact, statistics show that videos account for more than 70% of internet traffic in the past few years, and that before the end of 2019, it will account for more than 80%. Also, content with embedded videos enjoy higher page rankings and page views than content without, making it a great search engine optimisation strategy.

Wrapping up

Creating a content strategy for both users and search engines can be summed up in the following three takeaway points:

  1. When creating content, always keep the user and search engines in mind
  2. Be on the lookout for new keywords to try out, getting inspiration from the competition where possible.
  3. Regardless of the size of your online business, treat content creation as you would any professional publication.

Where Marketers Are Spending Their Digital Dollars in 2019

We are heading into Quarter 2 of 2019, and, if you haven’t yet, it’s high time you get your budget in order for the rest of 2019. If you still haven’t figured out your budget plans for 2019 at all, let’s take a look at what other digital marketers are spending their digital currency on over the course of the year.

Before we get started, some stats to keep in mind include:

  • 62% of marketers are expected to spend more on Pay Per Click (PPC) in the next 12 months
  • 35% of marketers aren’t likely to change their current budget
  • Unlike 12 months ago, 68% of brands have a bigger PPC budget.
  • Marketing agencies claim that only 3% of their clients have smaller PPC budgets, while 67% of them have a bigger PPC budget compared to 12 months ago.

Based on these stats, you get a pretty good idea of what most marketers will be sinking their funds into in 2019.

So much money is going into PPC that more and more platforms have begun offering a wide variety of ad types and placement choices. Naturally some cost more than others and others are far more effective than their contemporaries– what’s right for you will depend on unique marketing goals.

At the moment, Cost Per Click (CPC) campaigns are quite inexpensive on Instagram when compared to other platforms. But prices are expected to go up as time passes and more advertisers and marketers start using the platform for campaigns.

Facebook may have faced a lot of drama this year, from privacy breaches to facing panels, but that hasn’t stopped marketers from flocking to the social media giant for their marketing campaigns. Don’t expect next year to be any different as number of active Facebook users rise from 2 billion, making it the most fertile social platform to reach potential clients.

Amazon’s revenue from marketing campaigns rose by a relatively small 17%, but that doesn’t change the fact that it is the 3rd largest ad platform in the world ranking behind only Google and Facebook. So if planning your budget for next year, we recommend you set aside some funds for advertising on Amazon. Their UI may not be perfect yet, but you can be sure improvements and better features are coming soon.

If you have video advertising on the brain for your marketing campaigns in 2019, then you need to mark down YouTube, Facebook, and LinkedIn in your budget. Naturally, which of these social platforms you choose to use will depend on who you intend on targeting with your ads. If you are a B2B company, LinkedIn is a promising option.

YouTube has started providing lead ads and taking steps towards making video advertising on their platform more direct response focused. This means more advertisers will likely be investing in YouTube in 2019 to take advantage of this development.

Google Ads (78%), Facebook (66%), Bing Ads (41%), YouTube (38%), Instagram (21%) – These are the top five platforms marketers intend on spending in 2019 and how much more they intend on spending on them. Are you going to follow suit or chart your own course?

How to Avoid SEO Issues with URL Parameters

Search Engine

Even though parameters are a good thing, they can cause a number of issues for websites, such as duplicate content and keyword issues. But we cannot just wish URL parameters away because they play a vital role in the user’s web experience. The solution is to understand how to handle them in a way that prevents SEO problems.

What are URL parameters?

URL parameters are that part of the website address that come after a question mark. They are also referred to as query string parameters or query strings.

Look at the following example URL about a content for a collection of sectional sofas:

  • http://www.example.com/category/home-furniture/home-furnishings/sectionals
  • http://www.example.com/category/home-furniture/home-furnishings/sectionals?colour=white
  • http://www.example.com/home-furniture/home-furnishings/sectionals?colour=white&style=pattern

The three URLs above point to the same content and is usually found in e-commerce websites so that users can browse products using certain filters.

But this kind of system can result in multiple URLs for the same content, and while it can be useful to users, it will confuse search engines and affect your SEO.

SEO problems caused by URL parameters

As already established, URL parameters can cause a number of problems for your website. Some of the most common SEO issues associated with URL parameters are:

  • Duplicate content
  • Keyword cannibalization
  • Poor search crawl effectiveness
  • Split page ranking signals
  • Unattractive URL that don’t enjoy clicks

Detecting SEO problems caused by URL parameters

The answer to the two questions below will help you determine if URL parameters is causing SEO problems for your website.

  1. Does the URL change but the content remain the same as the content on the original URL when you use search filters on your website?
  2. Does the URL change but the page title and meta-data remain the same or contain similar meta-data when you use search filters on your website?

If the answer to both or either of the questions is yes, then URL parameters could be causing problems for your website. However, if the content on your website changes when you choose a different filter, then you don’t have a problem with URL parameters.

Avoiding SEO problems caused by URL parameters

There are a number of methods you can adopt to ensure that URL parameters do not cause SEO problems for your website. But here are the three most common solutions:

Using canonical tags –

This is the most preferred method and involves using canonical tags to tell search engines which pages are duplicate of a certain URL, and that any rankings should be credited to the original URL.

Consider the following example URLs:

  • http://www.example.com/category/home-furniture/home-furnishings/sectionals?colour=white
  • http://www.example.com/home-furniture/home-furnishings/sectionals?colour=white&style=pattern

Both should have a canonical tag pointing to the original or canonical URL at

http://www.example.com/category/home-furniture/home-furnishings/sectionals

You will find tutorials online that teach how to implement rel=”canonical” tags.

Using URL parameter tools –

If you look in Google search console, you will find a feature that allows webmasters provide Google with information on how to handle parameter URLs. However, note that you have to be very careful when making changes as you can easily exclude important pages from Google index which will result in significant loss of traffic to those pages.

Bing Webmaster Central also contain a feature that tell Bing to ignore URL parameters.

Disallow query strings using robots.txt –

Adding Disallow: /*?* to the Robot.txt in your website can discourage search engines from crawling parameter URLS, but this will not stop them from indexing the pages. However, in order not to get a result you don’t want, you have no make sure that no other page on your website carries a question mark in its URL otherwise it will be blocked also.

Final words

Using faceted navigation which results in URL parameters can be a good thing for your users, but it can also be a bad thing for your website. Thankfully, with the suggestions provided in this article, you will be able to successfully avoid any potential URL parameters problems.

9 Military Veterans Who Now Serve the SEO Community

SEO

The SEO industry is tough.

With ever-changing updates to Google algorithms and complex methods, it’s not a surprise that only people with high caliber mental fitness are attracted to it.

Military veterans are top among these people.

The physical and mental rigors they’ve gone through give them the ability to push for success.

Today, we’ll peek into the lives of nine veterans who in the SEO community, and how they’ve transferred the traits they developed.

  • Doc Sheldon Campbell:

Boot camp taught him to push himself beyond his limitations.

By the time he decided to spend more time with his teenage daughter, he found digital marketing a natural fit.

He has been able to transfer motivation, a detail-oriented mindset and a logical approach to analysis to SEO and website building.

  • Bill Hunt:

He developed his high confidence and can-do-attitude from the Marine Corps.

They stem from a wide range of skills he learnt in the military, and transferred to the companies he founded. They are:

  1. Be willing to learn from diverse industries and apply the techniques to yours.
  2. Create a goal and know the resources you have to complete it.
  3. Things will go wrong. Be ready to adapt, improvise and win in the end.
  4. Communication leads to the success of your team.
  • Steve Wiideman

He learnt efficiency and effectiveness in the military.

By performing repetitive tasks and completing the job, he discovered that nothing is insurmountable – not even when you have to go through numerous keywords or complex details.

  • Brent Csutoras

He learnt how to divide large projects into micro tasks in the Air Force.

This has helped him navigate the complex landscape of SEO. He can now take risks and try out new methods confidently.

  • JP Sherman

The US Army Veteran learnt teamwork, leadership and courage.

While he was in the military in the 90s, He was introduced to SEO. He has grown to become the Manager of Search and Findability at Red Hat.

  • Jason Hennessey

Being in the Air Force brought him face to face with life-or-death cases frequently.

He quickly learnt to pay attention to detail, and stick to effective systems and procedures.

He has been able to transfer that experience into creating systems that will minimize risk and produce results for the client.

  • Elmer Boutin

He was an intelligence analyst in the Army.  The confidence, experience and knowledge he garnered has been used in his digital marketing career.

  • Angie Schottmuller

Relationships and attention to detail are key to this army veteran.

The teamwork and support she learnt has made her a great marketing optimizer.

  • Alan Bleiweiss

The most important skill he learnt in the army was extensive planning.

He created action plans and procedures for anticipated and unanticipated issues because he was always in life or death experiences.

He treats his SEO business in the same way. He ensures that his clients’ websites are always optimized successfully, so that it won’t affect their income negatively.

In the military, you know that you’ve got to complete a job successfully. That’s the motto these 9 veterans follow.

The Mentality Needed to Be a Successful PPC Accounts Manager

PPC

As a PPC account manager, you are the conduit pipe between the client and relevant traffic on the website. The result of every campaign depends on you.

According to Wordstream, PPC (pay-per-click) is “a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site.”

Billions of people browse the internet. To be successful, it’s not enough to be average. It’s better to stand out.

Doing that, however, requires a different kind of mindset.

As a result, we have highlighted three basic characteristics a PPC manager should have.

The Ability to Project Value:

The value people place on your work will determine the number of accounts you will manage.

Less value perceived equals to less pay or no commitment. Greater value perceived results to a satisfying return on investment.

Project value to your clients and ad prospects by having good communication skills. Always ask yourself:

  • Does my client know the importance of PPC (pay-per-click) ads and the prospects they will bring?
  • Does she know how my campaigns will benefit the company and how they’re connected to profit?

A client who knows the value you bring to the table will be willing to pay more and recommend your services to others.

Likewise, a customer will only click on ads valuable to him.

You can write provoking ads to draw the customer in. They should elicit curiosity and have emotional cues that will increase click-through rate.

Willingness to Grow:

A high-achieving PPC accounts manager has a growth mindset.

Let’s face it, the PPC industry is always evolving and changing. The best way to have stagnant accounts is to refuse to learn new features.

You need to constantly update your skills, knowledge and methods. When was the last time you studied and applied new information from Google? Last month? Last week?

Also be proactive and ready to take risks, testing new strategies and ideas. You should test your accounts and create methods to increase CTR while reducing CPC.

It’s important you set goals and achieve them too. That will push you to keep growing.

Detail Oriented:

Data requires a lot of detail.

Your job as a PPC manager involves managing, organising and structuring that data to optimise your accounts and benefit your client.

It’s important to be analytical and organised.

You should monitor figures and statistics so that you can analyse and manipulate them.

The more detail-oriented you are, the more effective your campaigns will be. You’ll be able to optimise bids and ads properly. You can also understand problems better, make the right decisions and execute your strategies powerfully.

This is not an extensive list of everything you need to be a successful PPC accounts manager, but it involves three of the most important skills.

Projecting value increase CTR and attracts more clients and accounts. A growth mindset makes you strive to be at the top and remain there. Paying attention to detail will help you create effective campaigns.

Top 17 Sources of Fresh Content Marketing Ideas

Target Audience

One of the onerous aspects of content marketing is the need to consistently produce fresh content. While a content marketer might have a team to produce close to the needed number of content for his audience, coming up with fresh ideas is a challenge. Great ideas are at the heart of every content marketing campaign and as such, one needs to find the sources of these ideas. The task can be mentally daunting but with good sources, the process would definitely be exciting. If you need lots of options than your own personal creativity (which is never sufficient in the industry), check out these top 17 sources of fresh content marketing ideas.

Google search

By keying in any keyword related to your business on Google, you will be provided with insight into what your audience is searching for. From this you can develop content that is relevant. These Google suggestions will provide recommendations for the searches related to the keyword, and give you a time frame in order to make your ideas more specific. For instance, searching for “window panes” will suggest particular locations people look for them and the times of the year they do.

Trends

Social media platforms like Facebook, Twitter, and Instagram are great sources of fresh content marketing ideas. They will alert you to trending topics among your target audience. From these topics, you can create content that will generate high traffic to your site as everyone will be interested in clicking on them. There will be lots of trends, pick the ones your audience will find most interesting.

Brainstorming

You will find that a well conducted brainstorming session between you and your content marketing team will provide you with amazing ideas. However, it is important to ensure everyone is given audience during these sessions. No brainstorming idea is bad (at least till they are properly worked on). Focusing on what is practical alone will only end up stifling your team’s creative flow.

Quora

Quora is fast becoming a hub for fresh content marketing ideas. This is because, unlike most other Q and A sites, the community has developed into a popular one and the answers provided on the platform are informative. It has great features which allow for a wide variety of questions and approaches to them. Therefore, whatever your niche is, you can take advantage of it to generate awesome ideas for your campaigns.

Briefings

These sources do more than provide you with content ideas. They also keep you updated on all the happenings on major social media platforms. You can bookmark those that discuss topics related to your niche. Briefings are ideal for content ideas because they augment your research efforts. There are tons of them and some curate content from thousands of sites thereby saving you time from a comprehensive internet search for ideas.

Personal interests

There is no rule against writing on what you love as a content marketer. In fact, it is easier to come up with blog post ideas when you write on issues you are interested in. Same goes for infographics and other forms of content.

Customer feedback

Whichever media you have chosen to be your primary sources of content ideas, customer feedback should be part of them. They guide your content development process and make them more relevant. They show if your content marketing campaigns are going in the right direction. So, keep all channels for feedback open at all times.

Magazines and newspapers

In spite of the fact that these are old school, they are filled with content marketing ideas. If you are able to harness these sources in a way that suits your needs, you will find they are easy to use.

YouTube

This works almost like Google search and produces amazing results that are both relevant and can feed a large audience with content on a regular basis. The process is simple: key in keywords that are related to your business and take note of the suggestions. The suggestions are what your audience is wondering about. Then you can create videos that respond to their needs.

Oz content

This allows you to generate content ideas using its own ideas and research. This piece of software targets the right audience to make content marketing easy.

Swipe file

Brilliant ideas can come at any time. A swipe file is where you document these momentary flashes of ideas. When you need content ideas, you can always refer to it.

Brainpickings

Brainpickings is a resource that serves as an inventory on a wide range of disciplines like art, architecture, interior decoration, literature, history, philosophy, and so on. It allows you to cover your area of interest within a short time and scout for ideas.

Yahoo answers

This is a Q & A platform, just like Quora. It is interest based which means you can just check out the section that interests you. You can also key in a search phrase and gain access to questions related to it.

LinkedIn

This is a social media platform for professionals from different disciplines. Here, you can gain access to a host of quality content in your niche and make connections. It is a source for content marketers catering to a professional audience.

Reddit

If you are looking for weird and random ideas for your audience, Reddit is the place to go. However, you have to use it alongside other sources as the platform can be unpredictable.

Feeds

Your feeds can be a source of fresh ideas. They let you see content from websites immediately they are updated. Subscribing to them might be a great way put an end to creative blockage.

Brandwatch

This allows you to search for all the topics and sub-topics web users are interested in. It suggests areas your content should focus on. You can use it to see web users’ interests on a particular keyword and then use the ones within your niche.

Conclusion

These creative sources are unique in the way they work and the ideas they help you generate. Try using as many as possible to get a feel of how they work. Then you can settle for the ones you find most effective.

Major Google Ranking Drops for Ripoff Reports

Search Engine Result Page

Ripoff Reports has been experiencing a major rank drop in Google since November 2018.

Ripoff is a complaint website where anyone over the age of 14 can write a negative report about a person, business or website anonymously.

This allows for genuine consumer complaints and business defamation by competitors.

The site does not guarantee that all reports are accurate and truthful. Some people claim that they accept complaints without verification or proof.

Ripoff has a ‘no removal’ policy.

They don’t remove a negative report, even when it was posted by mistake. A counter complaint, rebuttal or sending a message to the company won’t help. The author of the complaint can’t remove it either.

They, however, accept payment ranging from $5,000 to $100,000 for investigation of complaints and reports, and to remove negative statements from reports. The process is called VIP arbitration.

Ripoff was founded in 1998 and has been known for its good SEO. It always obtains a good position in the Search Engine Result Page (SERP).

Unfortunately, once a person complains about your company on Ripoff, it appears at the top ten search results on Google for the brand.

This has become a huge pain for most businesses. Many have lost millions of potential deals as a result.

The site has been known to not adhere to court removal orders, or search engines removing its URL from the SERP.

It simply creates another URL with the same content months later, and the content will reappear on Google or Bing.

Since November 2018, however, Ripoff and some other complaint sites like Pissed Consumer, Consumer Affairs and Complaints Board have lost their visibility on Google.

Organic searches for company names do not show a Ripoff report at the top ten results.

Pierre Zarokian, who first discovered the Google ranking drop, says it might be caused by an algorithm update.

He called it the ORM update because he was searching for keywords related to Online Reputation Management when he noticed that Ripoff was no longer ranking among the top ten in Google.

He investigated by trying out several keywords and checking out other complaint sites. He went on social media to research the ranking drop. He asked his colleagues and they confirmed it.

He suggested that the ‘SERP punishment’ might be because Ripoff does n’t honor court-ordered removals.

Google hardly targets websites individually or remove them from its SERP anymore.

It tweaks its algorithms to disfavor certain actions. This reduces the rankings of the sites.

It seems Google has received a lot of reports about these complaint sites and is targeting them.

Nevertheless, Ripoff has been known to bounce back on its feet.

It has seen similar ranking drops and came back to the top of the SERPs weeks later.

If this is truly an algo update, will the complaint site bounce back this time around? Or will several businesses and people be happy that their Ripoff review will no longer be number 3 when their name is Googled?

Google Copy Column Preferences to the New Google Ads

Google Ads interfaceRebuilding beautiful column layouts from the old Google Ads interface can be stressful. If you’ve been put off by this before, congratulations! Google has acknowledged your pain. The tech giant now allows users of its advertising platform to copy column preferences from the classic version of Google Ads to the new Google Ads interface.

On October, 2018, Google announced its acknowledgment of feedbacks from its users requesting an easy way to copy their column preferences from the previous Google Ads interface to the latest interface.  According to the tech giant:

“We have heard reviews requesting for an easy way to copy your column preferences from the old Google Ads version to the new experience,” Google Ads team wrote on the company’s website.

Thus, for example, “if your ‘campaigns’ statistics chart always showed ‘Conversions’, ‘Cost,’ ‘Clicks’ ‘Impressions’ and ‘Cost/Conv” – with just a single click, you can copy these column preferences to the new Google Ads experience” the team said.

Some feature differences between the old and new Google Ads

  • With the new Google Ads experience, the tech giant has unplugged the users’ ability to make ‘reporting changes’–like saving a filter, which was available in the old Ads experience. Google recommends you make reporting changes using the new experience.
  • Works done in the Report Editor will be synced between the old and new experiences.
  • Google has changed some features and names in the new Ads experience.

You can read more about the differences here

How to copy column preferences from the classic version to the new Google Ads interface

Step one: Locate the tools icon in the upper right corner->preferences->columns preference

Step two:  Click ‘Copy Columns’ to start your copy column preferences

Step three:  Allow 24 hours for your preferences to update in new Google Ads.

Important things to note before choosing this option

There are few things to note before changing your column preferences. First, you will not be able to undo the option later—the change is permanent! If you choose the “Copy Columns” option, for example, you’ll be warned copying column will replace all your existing Google Ads columns.

Second, if you are logged into your master’s account, changing the column’s preferences will affect all other accounts under it. Log into individual accounts to effect the changes if you don’t want your preference setting to copy over to all your accounts.

How to determine which Google Ads experience you are using

Here’s a quick way to tell which Google Ads interface you are using:

Sing into your Google Ads account. look for this  gear icon in the upper right corner. If its there, you are in the previous AdWords experience.

Nevertheless, Google says your account, ads and campaigns will run the same way they did on the old platform.

Study Shows Web Security Directly Affects SEO

Search Engine Optimisation

Most internet users rely on Google search to provide them with the results they need; which is why over 93% of internet users conduct their searches on Google. In return, they trust that Google will not only provide the results they need for their queries, but that they would be satisfactory. This means web owners have to focus on creating quality content, optimise their site’s responsiveness to all device types including mobile; generally all the things we have come to understand as basic SEO best practices.

However, most people haven’t really considered site security as one of the factors that affect search engine optimisation. It is clear why web security can directly affect SEO since Google’s main goal is providing users with access to quality content in a safe environment. Studies have shown that web security is no longer an indirect factor that affects SEO (since say a hacked site can’t easily be accessed by Googlebot), but a necessity.

A Godaddy report shows that 73.9% of all web hackings are done for SEO proposes; which means the hackers go as far as adding links to sites or an entire webpage whose content might cause your site to get blacklisted. What is more, some of them even show a different website to Googlebot, which leads to a significant decline in your search ranking.

Once this occurs, the effects are crippling so that the only available option is to be proactive and monitor your website’s security. See the exercise as one of the critical SEO efforts for your site. While protecting yourself, also protect the interest of your visitors. If they find that their devices are often infested with viruses after visiting your site, they won’t come back.

The same applies to your use of WordPress plugins. Ensure you conduct a thorough check on every plugin and script you intend using on your site. Run background checks on the companies you buy from through Google and find if the plugins are frequently hacked. It is common to find businesses who purchase plugins from their authors, then add hidden links in them which will serve their own purposes against the interest of the new owner.

In most cases, finding out that a site has been compromised is impossible for most owners. Some of them rely on Google’s ban notification to know if their security has been breached. Such practice is not recommended. Not only does it show you are not proactive, but only a few hacked sites get banned. In fact, study shows that only 10% of compromised sites get banned and consequently notified. The rest will have to figure this out themselves and put appropriate measures in place.

However, what cannot be overlooked is the significant negative impact security breaches have on your site. Most web owners would rather redesign their sites and rework their content than pay attention to the security needs of their site. Today, web security has come to be a crucial SEO necessity which has to be incorporated in your website for optimal performance.