Category Archives: Accelerated Mobile Pages

A Step-by-Step Guide to Testing Your AMP Pages

The AMP Project is an open-source initiative from Google; currently live in 12 countries with a goal to create online Ads and websites that are beautiful, consistently fast and high performing across PC, mobile and distribution platforms.

Mobile users spend long periods on their phone and they won’t waste time navigating a page that loads slowly or isn’t mobile friendly. Google’s AMP taps into technical components of the open-source to promote ease of use for online readers and page loading speed.

The program isn’t meant for every page but for article publishers who want their readers to view their content quickly. Every article is viewed with a stripped-down HTML standard page that limits features like JavaScript, a core program for web forms.

This guide provides different testing options for your AMP page

  • Test your AMP setup

After setting up your AMP URL, it’s important you check that its working well or Google won’t show them in search results.  Visit this link and enter your URL. Run tests and watch for the outcome. If it shows a green banner with “Valid AMP page”, your page is eligible for AMP search features in Google search results.

  • Developer Console

This option is for those using Google Chrome browser ONLY.

  • Open AMP page in your chrome browser and append “#development=1” with the URL

For example,

  • Next, check for validation errors in the Chrome Development Tools console tab. Errors will be displayedin HTML format or it will show “AMP validation successful”.
  • AMP validator

Go to AMP project validator page and past your AMP URL, click validate and the tool will flag all errors in HTML format. Alternatively, download the AMP validator extension for Chrome and the plugin runs a through check on each page of your site for AMP validation. When the checks are complete, the tool turns green for pass and red for fail.

  • Submit essential AMP URLs for indexing

Once you’ve validated the page, use the submit to Google button if you’re using Google search Console. Another method is to log in to your Google search console account and submit the URL directly through Google search results. Some errors you might have missed in the development phase will come out when Google spiders crawl and index your site.

  • Troubleshoot errors in Google Search Console

The console offers an ideal platform to manage your AMP pages in one place. Simply log in to your account-search appearance-accelerated mobile pages. You will be able to see the number of Accelerated Mobiles Pages that have critical issues or those that have been indexed. If there are any errors, you can troubleshoot them using the previous step


Once you’ve completed these steps, run your standard mobile and AMP pages with WebPageTest to compare results. The AMP page will load almost twice as fast as the standard mobile page. In the near future, speed will become a mobile ranking factor so take advantage now before your mobile traffic suffers.

New AMP Filter in Search Console Released by Google


It’s been a recurring difficulty that’s plagued SEO marketers; finding out exactly which AMP results and Rich Snippets are ranking their sites, and how much CTR and traffic those figures are generating. Having an accurate and efficient method of checking this data really speeds up website optimisation, and therefore ranking and results. Recently released in their Search Console, Google’s new innovative feature, named Search Appearance, allows marketers a far greater degree of control and accuracy, as well as a making their job easier, it’s also much more cost-effective and efficient, when compared to previous testing methods. Here’s a quick rundown of some of the key facts about the new release and how to make the most of its features.

Here’s the key quote from Google

“We’ve just started rolling out a change in Search Console’s Search Analytics feature that lets you drill down to look at how your AMP pages are doing in Search. With this, you can filter for AMP results (“which queries lead to my AMP pages being shown?”), compare how their metrics stack against other search results links, or see how the visibility of your site’s AMP pages has evolved over time. It’s visible for all sites that show AMP pages in Search.”

Easily accessed within Search Console, once you’ve selected the website, simply look in the Search Traffic menu and click on Search Analytics. Once here, you’ll see a new feature called Search Appearance, which shows you Analytics on the kind of search result, namely AMP, and Search Result Links, with other useful filters coming soon. While quite a subtle change to Search Console, the new possibilities offered from this are enormous, and all while being incredibly easy to access, efficient and unobtrusive.

AMP Filter in Search Console

A particularly useful and interesting element of the update, is being able to see what Queries are yielding these particular results. Another clear, efficient and easy way to optimise, without too much effort expended on testing and research. It’s really all about minimising effort and hours wasted on testing, and really these new features are focused almost exclusively on that. As a SEO marketer, this really does make your life easier, and takes away something that can be a really protracted, inefficient, and inconclusive task and replaces it with a much quicker, easier route.

Search Appearance is a feature definitely worth exploring and utilising, especially when looking to maximise efficiency and new ways of improving rankings.