Monthly Archives: September 2018

Google Rich Results Testing Tool Adds Support for Events, Movies, and TV Shows

Firstclick Digital

Aaron Bradley of Semantic Search Marketing posted on Google+ that Google rich result testing tool now supports testing of structured data markup for movies, TV shows and events. He went further to state that he has conducted tests to confirm that the tool is able to validate TV, movie and event code and did provide a preview. So in addition to supporting job postings, recipes and course, it now also supports these three new additions.

The list now covers:

  • Job posting
  • Recipe
  • Course
  • TV and Movie
  • Event

What are Google rich results?

There are different ways web pages can be used and even more ways to structure and code it. This can make it difficult for search engine crawlers to identify and understand what each web page is about. What rich results do is to highlight important information contained on a web page which will help search engines better understand the purpose of the page and so index it appropriately. This reduces the guesswork for Google bots and makes it easier for users to get the most relevant results.

Google rich results typically appear at the top of the search engine results page, in what is known as ‘position zero’ above the regular search results.

So what’s new?

Google rich results contain results that are different from the usual blue text links and this includes content such as images, carousels and other non text elements.

For example, if you make a search for “open mic night weekend”, you will get a result of related events happening close to your location as indicated by your device. Google is able to present the results you will see by reading the structured data markup of the relevant event pages. At your end, if you are hosting such an event, you will need to use the markup for your event to appear on Google’s rich results page.

What Google rich result testing tool does is to help website owners check that their structured data is correctly implemented so that their content can be featured in rich results for relevant search. Presently, Google rich result testing tool does not support every rich result markup, but additions are made on a regular basis. Using Google rich result testing tool to validate your markup data is the one sure way to tell if Google can read your markup.

Google’s structured data guidelines shows the different types of rich results and the best way to markup your content.