More than thirty-six months after Google paid $ 25 million for the limited rights to the TLD “.app” the company is finally allowing .app domains to be available for registration until May 7 at 09:00 PDT using its Early Access Program. The next day, May 8th, the domains will be put on sale to the public, also through other registrars.
The new top-level domain (TLD) is an apparent choice for application programmers and developers in the technology sector because it serves as an easy and identifiable alternative to .com, where for a while now popular words has been running low.
In addition to the expected application, Google requires HTTPS for every. app websites. This in-built security safeguards against the injection of malware advertising by Internet service providers and protects against eavesdropping on open Wi-Fi networks, says the Company.
Google has been a supporter of web promotion to HTTPS adoption, and said last fall that about 64 percent of the traffic flow that passed through its Chrome browser on Android was secure, 42 percent more than the previous year. Chrome’s traffic on Mac was up to 75 percent and Windows up to 66 percent at the same time. The increases are due to a number of Google actions, including the decision to flag all websites that use HTTP to transmit private information as “unsafe”.
This year, Google said it would mark all pages without HTTPS encryption as hazardous as of July, with the release of Chrome 68.
Given the company’s plans, it is logical that the new addition to the Google domain also includes integrated HTTPS protection.
Still, it’s something of a milestone, Google says.
“Because .app is the first top-level domain, with greater security available for general registration, it is helping to move the site to an HTTPS-worldwide future,” reads the announcement of the company’s new top-level domain.
Prior to the public appearance of .app, Google had contacted possible candidates, giving them a first chance to get a .app domain to show possible use cases. A few of those who have started using .app domains include, Cash App, Outdoor Voices, Bark, Sitata, Picnic, Trail, MenaVR, BNEXT, The Podcast App, Albert, CallApp, Pickle, amongst others around the globe.
The corporation has also eliminated the domain requirement restricted to application developers, although Google suggests that the name makes more sense in that market.
In an interview last month with Domain Name Wire, Google said its goal is to make .app domains cheap and accessible – expect the price to be lower than other TLDs such as .come or .song, for example. The site said that would mean that the wholesale prices would total $ 10-12 and registration would be $ 20 (However, prices were not detailed in the announcement).
If you are interested in the .app domain, you can register your preferred domain until May 7, 2018 from 09:00 PDT, if you wish to pay an additional fee for early access before the launch of the public domain through other registrars.