Latest updates show that Instagram is bringing back GIFs in stories, after they were first launched on the social media platform around the first month of 2018. Two “consumer facing” updates were released recently by the platform. The second update shows that short length ads will also enjoy full screen support in Instagram Stories. Users are ecstatic about this, as they had showed displeasure with the removal of the GIF stickers earlier on.
You can recall that Instagram had removed GIF stickers around March when a sticker tagged as “really offensive” was posted on the platform. Giphy, the brand that develops the stickers, claimed to have sorted out the issues arising and looked forward to their suspension being lifted and the stickers integrated back into Instagram Stories. According to a statement put out by the Giphy team, they said that their stickers were being affected by “a bug” discovered in the content moderation filters. They further added that their whole sticker library was re-moderated more than 3 times, and even another level of moderation added to the already existing one.
Giphy had earlier sent out an apology to users, condemning the act and promising it will not happen again. In an interview with TechCrunch, the app said “GIPHY condone or support this kind of content. We have also finished a full investigation into our content moderations systems and processes and have made specific changes to our process to ensure something like this does not happen again.”
Instagram responded by bringing back GIFs on its Instagram Stories feature. But this time it was done in a way that the platform also has some form of access to the Giphy stickers database. A statement released by Instagram said that they have “been in close contact with GIPHY throughout (the) process” and they were sure that Giphy had “put measures in place to ensure that Instagram users have a good experience.”
Snapchat on the other hand said they don’t have any plans of bringing back the GIFs yet. Critics believe they are probably waiting to see how good it will fair on Instagram during this second sojourn, before putting out a formal statement as to whether they will bring the stickers back or forever let it go.
Remember the two social media networks (Instagram and Snapchat) had earlier condemned the racial slurs that came with the GIFs (which led to removal/suspension of the Giphy stickers). Snapchat had earlier released a statement saying, “as soon as we were made aware, we removed the GIF and have disabled Giphy until we can be sure that this won’t happen again . . . while we wait for Giphy’s team to take a look at it.”
Meanwhile, Instagram users can enjoy the GIFs while they last. Perhaps, Snapchat might reconsider it’s stance overtime.