Monthly Archives: May 2018

Bing Ads Editor Adds Account Level Ad Extensions

The new features rolled out by Bing Ads earlier this year now comes with the ability to manage ads campaign directly from your ad editor. Bing had announced that it would roll out new features, and here we are with the account level ad extension.

This feature saves advertisers lots of time in managing campaigns efficiently as it supports scheduling of campaigns. Though they are only available on windows, Bing announced that the Mac versions would be available later this year. There are also rumours that new extensions like the Price Extension would be released later.

Here are 5 things to should know about the Account level Ad extension

Directly Manage Ad Extension

The account level ad extension allows an advertiser to directly manage ad extension at the account level. What this means is that you don’t have to navigate out of the account dashboard to extend ads campaigns. Unlike any other desktop ad editor, the Bing Ad Account level Extension saves you time, and its uniqueness from any other ad editor ensures you automatically apply extension to all your existing and new campaigns.

New and Improved Interface

The user interface had undergone minor changes to accommodate the new features and extensions. Though the dual column division (with the master pane on the left and the result pane on the left) has remained unchanged, the improved interface now accommodates the added extensions. The left sidebar is divided into two columns, with the campaign and everything relating to it at the top and the shared library “Manage” pane at the bottom. This bottom left pane accommodates all the editing and managing features, including the new account level ad extension.

The result page on the other hand highlights the output of whatever action taken on the left sidebar. This also displays errors on the account level ad extension associations in red if there are any.

Advanced Search Algorithm

The added extension also comes with new feature/upgrade in terms of producing search results. First the new algorithm would ignore stop words like “an, a, the on for” if they do not have any impact on the intended query.

Similarly, the algorithm has an exact match keyword that matches the same query as entered by the advertiser. In other words, you don’t need to manage and build any reordered or reworded variations of your keywords to get your required coverage.

Conclusion

The account level ad extension came at a time an advertiser needed it most, and every feature and function added is would always be useful at one point or the other. The improved interface and algorithm makes it easier to use and saves a lot of time.

Instagram Brings back GIFs in Stories

Latest updates show that Instagram is bringing back GIFs in stories, after they were first launched on the social media platform around the first month of 2018. Two “consumer facing” updates were released recently by the platform. The second update shows that short length ads will also enjoy full screen support in Instagram Stories. Users are ecstatic about this, as they had showed displeasure with the removal of the GIF stickers earlier on.

You can recall that Instagram had removed GIF stickers around March when a sticker tagged as “really offensive” was posted on the platform. Giphy, the brand that develops the stickers, claimed to have sorted out the issues arising and looked forward to their suspension being lifted and the stickers integrated back into Instagram Stories. According to a statement put out by the Giphy team, they said that their stickers were being affected by “a bug” discovered in the content moderation filters. They further added that their whole sticker library was re-moderated more than 3 times, and even another level of moderation added to the already existing one.

Giphy had earlier sent out an apology to users, condemning the act and promising it will not happen again. In an interview with TechCrunch, the app said “GIPHY condone or support this kind of content. We have also finished a full investigation into our content moderations systems and processes and have made specific changes to our process to ensure something like this does not happen again.”

Instagram’s Response

Instagram responded by bringing back GIFs on its Instagram Stories feature. But this time it was done in a way that the platform also has some form of access to the Giphy stickers database. A statement released by Instagram said that they have “been in close contact with GIPHY throughout (the) process” and they were sure that Giphy had “put measures in place to ensure that Instagram users have a good experience.”

Snapchat on the other hand said they don’t have any plans of bringing back the GIFs yet. Critics believe they are probably waiting to see how good it will fair on Instagram during this second sojourn, before putting out a formal statement as to whether they will bring the stickers back or forever let it go.

Remember the two social media networks (Instagram and Snapchat) had earlier condemned the racial slurs that came with the GIFs (which led to removal/suspension of the Giphy stickers). Snapchat had earlier released a statement saying, “as soon as we were made aware, we removed the GIF and have disabled Giphy until we can be sure that this won’t happen again . . . while we wait for Giphy’s team to take a look at it.”

Meanwhile, Instagram users can enjoy the GIFs while they last. Perhaps, Snapchat might reconsider it’s stance overtime.