The new features rolled out by Bing Ads earlier this year now comes with the ability to manage ads campaign directly from your ad editor. Bing had announced that it would roll out new features, and here we are with the account level ad extension.
This feature saves advertisers lots of time in managing campaigns efficiently as it supports scheduling of campaigns. Though they are only available on windows, Bing announced that the Mac versions would be available later this year. There are also rumours that new extensions like the Price Extension would be released later.
Here are 5 things to should know about the Account level Ad extension
Directly Manage Ad Extension
The account level ad extension allows an advertiser to directly manage ad extension at the account level. What this means is that you don’t have to navigate out of the account dashboard to extend ads campaigns. Unlike any other desktop ad editor, the Bing Ad Account level Extension saves you time, and its uniqueness from any other ad editor ensures you automatically apply extension to all your existing and new campaigns.
New and Improved Interface
The user interface had undergone minor changes to accommodate the new features and extensions. Though the dual column division (with the master pane on the left and the result pane on the left) has remained unchanged, the improved interface now accommodates the added extensions. The left sidebar is divided into two columns, with the campaign and everything relating to it at the top and the shared library “Manage” pane at the bottom. This bottom left pane accommodates all the editing and managing features, including the new account level ad extension.
The result page on the other hand highlights the output of whatever action taken on the left sidebar. This also displays errors on the account level ad extension associations in red if there are any.
Advanced Search Algorithm
The added extension also comes with new feature/upgrade in terms of producing search results. First the new algorithm would ignore stop words like “an, a, the on for” if they do not have any impact on the intended query.
Similarly, the algorithm has an exact match keyword that matches the same query as entered by the advertiser. In other words, you don’t need to manage and build any reordered or reworded variations of your keywords to get your required coverage.
The account level ad extension came at a time an advertiser needed it most, and every feature and function added is would always be useful at one point or the other. The improved interface and algorithm makes it easier to use and saves a lot of time.