Monthly Archives: February 2018

Top Technical SEO Mistakes & How to Avoid Them

Search Engine Optimisation (SEO) has become the basis for which many websites are updated today. This is because before a prospective customer buys a particular product or gets a service, they tend to search on Google to find information about it. As a web operator, you wouldn’t want to spend hours or days producing massive content for your site, only for it not to rank high or not be found at all by internet users.

In the course of optimising your web page, is it possible that you have made some errors with or without knowing and it has caused more harm than good to your SEO? Are there ways one can prevent them and not get penalised by search engines like Google? To help answer your questions, here are the top technical SEO mistakes and how you can avoid them.

Not using Analytics properly

When you create the best content and the design of your page allows for responsiveness, readability and provides relevant information, traffic will definitely grow on the site. However, the influx of internet users on your page isn’t all you should focus on. You need to make use of analytics to know what converts. In fact, you get more converts whilwni the traffic is lower because the prospects are carefully going through your content and navigating with smoothly. Therefore, use the analytics of your site or any other relevant metrics in measuring the success of your digital marketing campaign. It helps you to strategize better.

When you don’t use ALT-Tags for images

In a research, it was stated that the likelihood of a person reading a particular post or article is increased by an 80% when the visuals are colourful. These days, the use of images to boost user experience has become important in improving SEO. It makes your site more aesthetically pleasing and keeps the reader engaged. Therefore, when uploading images on your page, use alternative text tags to make it easy for users to find the information they seek. An image with no link should have these ALT tags so that web crawlers and internet users can access any information they seek about the image. The tags also make your site rank high in search engine results, boosts SEO and makes it for people to access the website in general.

Getting the right links

Getting links to your page from other sites is really a good way of making you an authority. However, Google and other search engines focus more on how relevant, less spam-looking and trustworthy the contents are. It’s wrong for you to buy a link, as you can get severely penalised. Also note that it’s better to have your site naturally linked within content than it lying beneath or beside a site. But there are ways to avoid all these. Build links via social media. Ensure that your content can be shared on Facebook, Twitter, LinkedIn, Instagram and Pinterest. This generates leads, drives traffic to your site and further boosts your online presence.

Broken links that lead to a 404 error can also be a problem. Just endeavour to audit your website and keep it up to date.

Work Habits & Resources for the Stressed-Out PPC Manager

PPC management is no joke. It can get extremely stressful and put your head in a spin. The stress can even go as far as affecting your work, especially your organisation as a PPC manager. You can choose to take a break and relax, but then work only continues to pile up, and let’s face it, some accounts need real-time management.

As a PPC manager, you’re not superhuman but are expected to pull off superhuman tasks and beat superhuman deadlines even on your random bad days. This need calls for more than your PPC analytic tools, your prowess at identifying killer keywords, making bids, and facilitating ad campaigns. You’re human and there’s a need to manage your time efficiently, organise your personal work process, and stick to a schedule if you’re going to successfully pull off those superhuman stunts.

Here are some guidelines, work habits and resources that can help you beat those steep odds and reduce the stress you incure on you as a PPC manager.

  1. Keep a strict schedule and stick to it

Always setup a schedule for the day’s work with detail on what to do and how to do it. You can go at it the smart way with apps that can remind you of your next job and everything you’re about to do. Great resources for this include todoist and Wunderlist. With these tools you can happily free you’re up memory and focus on your tasks and when it’s time for your next job, you get notified. You can also assign, track, and set new jobs and tasks for your team using apps like wunderlist.

  1. Take lots of notes

Remember, you’re human. You can get forgetful at times, and that’s okay. But where it’ll be unforgivable, is where that forgetfulness costs you an account. That being said, it’s vital to keep notes of accounts details, strategies, client budget, client location, campaign particulars, and so much more.

Sure the human brain is a giant storage unit, but accessing somethings at certain times can be difficult. So using notes is ideal. If you’re not the old school type that would like to scribble with ink and sheet, then there are amazing tools such as Microsoft OneNote and EverNote that you can use.

  1. Nudge yourself by setting marks and challenges

We humans are a competitive lot and you can use that trait to your advantage. While you work on tasks, you can tell yourself that you’re beating a mark, setting a record, or you can simply promise yourself a bar of chocolate (or a favourite something) if you beat a deadline. This way, you can speed things up. There are also apps for this effect. They include Write or Die, an app that makes horrid noises when you stop to write; and Habitica, an app that rewards you with a new pixellated sword for every task you complete from your to-do list.

  1. Work within a friendly environment

Your environment can cause disruptions in your work flow. So keep things organised and optimum as much as you can. If there are elements that can draw away your attention, take them away and those that can help you concentrate, include them.

Conclusion

Your work habits go a long way in saving you time and saving you from stress. The PPC business doesn’t need to suck up your entire you-time and stress you out at while at it. Go at things the right way, work efficiently, and nothing will stop work from getting more fun.