Monthly Archives: January 2018

These Two New Bing Updates Will Make Your Work Easier

With a constant inflow of demand for services, getting an easy way out can be a lifesaver. I am sure you also want to find an easy yet effective way to getting results. Earlier this month, Bing introduced few updates on its blog post that enhances their SEO (Search Engine Optimisation) for slicker and more fun entertainment search. However, two additional updates were also launched for easier workflow.

Let’s jump into these workflow updates, shall we?

Bing Ads Overview Tab

If you are an online marketer making decisions all day on campaign ads or an on-the-go marketer going through search campaigns at intervals, taking a step backward to see a big pictorial view of the performance of your account can be handy. Imagine having this handy tool and being able to tweak and customize the tab to display solely the campaign elements that interest you.

This Overview tab is found on the main campaign page. According to Haily De La Cruz, a Program Manager at Microsoft and Bing Ads, the overview tab gives you a “bird’s eye view of performance”. This implies that you get a wholesome, high-level and detailed view of your account performance. Cool right?

The layout and design interface is completely user-friendly, giving users the ability to remove, resize or hide any tile from the three-dotted icon at the top right-hand corner. A simple drag and drop will do the trick. It also features user’s ability to apply metrics and campaign filtering to the overview page.

This means that instead of going in and out of workspace or search results, you now have everything on one page hence saving you the precious time of looking for a page or result because you know exactly where to find it.

Connecting Accounts with Bing’s Multi-Linking

Whether managing multiple accounts in Bing Ads as an advertiser or assisting a wealth of clients as an agency, Elizabeth Johnson (a Program Manager on Bing Ads Platform) says that the Multi-linking update makes linking and managing accounts easier and more efficient. She further explained that in Bing Ads multi-account capabilities, Multi-linking is in its first phase, hence other updates will be released for better and optimal results.

Multi-Linking Will Let You:

  1. Take Over-Billing anytime: customers linked to any account don’t have to pause their accounts anymore before taking the responsibility of over-billing.
  2. Link Accounts to Any Customer: the ‘becomes an agency’ button is now irrelevant. This means you can simply link any client to an account hence saving time and energy.
  3. Control Amount of Customers Linked to Your Account: you can both link and unlink up to five managing accounts from yours.

As amazing as this sounds there are other ways in which you can take advantage of this feature:

  • Transition clients between Agencies
  • Reports run across managed accounts
  • One customer shell billing information management.

Brix Saxman, a production specialist at PPCHero informs us that Multi-linking doesn’t permit account unlinking by originating account from the entity.

Although Multi-linking is in its first phase, more than enough new features have been introduced to get you started on easy ads workflow and with the announcements being released earlier this month, hopefully, we should be up and running with these updates released in few weeks or days.

A Step-by-Step Guide to Testing Your AMP Pages

The AMP Project is an open-source initiative from Google; currently live in 12 countries with a goal to create online Ads and websites that are beautiful, consistently fast and high performing across PC, mobile and distribution platforms.

Mobile users spend long periods on their phone and they won’t waste time navigating a page that loads slowly or isn’t mobile friendly. Google’s AMP taps into technical components of the open-source to promote ease of use for online readers and page loading speed.

The program isn’t meant for every page but for article publishers who want their readers to view their content quickly. Every article is viewed with a stripped-down HTML standard page that limits features like JavaScript, a core program for web forms.

This guide provides different testing options for your AMP page

  • Test your AMP setup

After setting up your AMP URL, it’s important you check that its working well or Google won’t show them in search results.  Visit this link and enter your URL. Run tests and watch for the outcome. If it shows a green banner with “Valid AMP page”, your page is eligible for AMP search features in Google search results.

  • Developer Console

This option is for those using Google Chrome browser ONLY.

  • Open AMP page in your chrome browser and append “#development=1” with the URL

For example,http://carolineskitchen.com/tasty-kung-pao-chicken/amp/#development=1

  • Next, check for validation errors in the Chrome Development Tools console tab. Errors will be displayedin HTML format or it will show “AMP validation successful”.
  • AMP validator

Go to AMP project validator page and past your AMP URL, click validate and the tool will flag all errors in HTML format. Alternatively, download the AMP validator extension for Chrome and the plugin runs a through check on each page of your site for AMP validation. When the checks are complete, the tool turns green for pass and red for fail.

  • Submit essential AMP URLs for indexing

Once you’ve validated the page, use the submit to Google button if you’re using Google search Console. Another method is to log in to your Google search console account and submit the URL directly through Google search results. Some errors you might have missed in the development phase will come out when Google spiders crawl and index your site.

  • Troubleshoot errors in Google Search Console

The console offers an ideal platform to manage your AMP pages in one place. Simply log in to your account-search appearance-accelerated mobile pages. You will be able to see the number of Accelerated Mobiles Pages that have critical issues or those that have been indexed. If there are any errors, you can troubleshoot them using the previous step

Conclusion

Once you’ve completed these steps, run your standard mobile and AMP pages with WebPageTest to compare results. The AMP page will load almost twice as fast as the standard mobile page. In the near future, speed will become a mobile ranking factor so take advantage now before your mobile traffic suffers.