Monthly Archives: December 2017

How to Use Facebook Page Insights like an Expert

Knowing the profile of your target audience as a business owner is crucial to the success of your online marketing activities. Facebook insights are a powerful tool for marketers who want to track and analyze user interaction on their Facebook Fan Page.

With Facebook Insights, you’ll know the best day of the week to post, the best time of the day and the type of content popular with your target audience. The tool is constantly updated to show patterns and developments as they form so you must constantly check them to stay in the loop.

Here a step by guide to help you use Facebook Page Insights like a pro.

How to access Facebook Insight

Once you’ve reached 30 followers on your Facebook page, you can access your analytics. Go to your business page, on the top left corner, you’ll see the icon “insights”, click it to view information such as page views, post engagement, reach, actions on page, number of friends of fans and total number of likes.

Features of Facebook Insights you should use

The first thing you’ll see when you open Facebook Insights analytics tool is the Overview dashboard. There are many areas of interest on the left side such as posts, promotions, people, events, messages and likes among others.

  • Promotions

You can boost post that are performing well to get more exposure for them and pick a budget for your boost, choose your target audience and set the length of time for the boost to run.

  • Likes

On the likes section, you see important data about your fans such as location, age group and location. If you have more female fans situated in a particular town, you can create ads and content according to those specific demographics. It also helps you build personas for your target audience, which is essential for highly converting landing pages.

  • Videos

The Facebook Video Analytics shows your total video views and lists them in order of top views and videos people watched for 10 secs or more.

  • Reach

Your content isn’t successful if it’s not reaching your fans. This section helps you identify how much of your content reaches your fans if people are sharing your page or talking about your page.

  • Page Views

This is where you know the number of people visiting your page and the areas they viewed such as posts, photos, the about area or another part of your page. It helps you determine the success of your SEO and digital marketing strategies. Data from this page should guide your boosted posts and the target audience you choose.

Conclusion

Facebook Insights helps you understand your Facebook Page unique metrics for a better online marketing campaign. You can use it to maximize promotion for your next event, pick the best time to post when it will be most viewed by your target audience and learn how to make your content better for your fans.

Making a Case for Video First Facebook Strategy

Facebook ventured into video in 2014 and began placing more emphasis on the format last year when it started funding live video broadcasts from producing partners such and The New York Times and BuzzFeed. But all that appears to be just a tip of the main thing. In a conference call with industry analysts earlier this year, Facebook’s CEO Mark Zukerberg said “I see video as a megatrend that is why we are going to keep putting video first across our family of apps.”

What does this mean exactly?

For small and medium sized business looking to get ahead by taking advantage of the social media, developing videos is a must. The attention span of online browsers has reduced to just 8 seconds, which means that in order to capture one’s audience, marketers and businesses have to grab their attention immediately, and continue with engaging content to maintain their interest from beginning of the post till the end. But with the Facebook video first Strategy, slow loading times and videos of just the right duration are just the ingredients that can lead to business success.

If you had just 8 seconds to totally sum up the entirety of who you are and what you do, how would you say it? That been said, video content presents an opportunity and not an inconvenience. A well done video can produce a focused narrative that will deliver your message in a unique fashion that portrays your brand or business.

Creating video content for social media such as Facebook, gives a business or brand the advantage of direct targeting, detailed measurements and access to multiple formats display. This can help small and midsized businesses drive conversion, increase subscription and sales and gives them the added value of being able to react to current events and trends.

The potential is far reaching. Reach a wider audience, appeal to influencers and partner with other brands. Video content unlike traditional marketing means has the potential to cause an online ripple effect which can drastically expand your message’s reach.

Videos that pay

Facebook video first strategy will open up a whole new avenue for businesses to increase their earnings. From targeted video content that improves conversion rate to revenue sharing between Facebook and premium content producers.

Facebook CEO Mark Zukerberg explained “There is the type of content that people produce socially, there’s promotional content that businesses and celebrities and folks will produce, but there’s also a whole class of premium content that creators need to get paid a good amount to support the creation of, that is why Facebook is working to build up its video advertising business, so that it can share in revenue with those creators.”

Facebook’s video first strategy is really big news for businesses and brands, with more options to create and have their own branded videos, get a wider reach and ultimately increase revenue.