Facebook ventured into video in 2014 and began placing more emphasis on the format last year when it started funding live video broadcasts from producing partners such and The New York Times and BuzzFeed. But all that appears to be just a tip of the main thing. In a conference call with industry analysts earlier this year, Facebook’s CEO Mark Zukerberg said “I see video as a megatrend that is why we are going to keep putting video first across our family of apps.”
What does this mean exactly?
For small and medium sized business looking to get ahead by taking advantage of the social media, developing videos is a must. The attention span of online browsers has reduced to just 8 seconds, which means that in order to capture one’s audience, marketers and businesses have to grab their attention immediately, and continue with engaging content to maintain their interest from beginning of the post till the end. But with the Facebook video first Strategy, slow loading times and videos of just the right duration are just the ingredients that can lead to business success.
If you had just 8 seconds to totally sum up the entirety of who you are and what you do, how would you say it? That been said, video content presents an opportunity and not an inconvenience. A well done video can produce a focused narrative that will deliver your message in a unique fashion that portrays your brand or business.
Creating video content for social media such as Facebook, gives a business or brand the advantage of direct targeting, detailed measurements and access to multiple formats display. This can help small and midsized businesses drive conversion, increase subscription and sales and gives them the added value of being able to react to current events and trends.
The potential is far reaching. Reach a wider audience, appeal to influencers and partner with other brands. Video content unlike traditional marketing means has the potential to cause an online ripple effect which can drastically expand your message’s reach.
Videos that pay
Facebook video first strategy will open up a whole new avenue for businesses to increase their earnings. From targeted video content that improves conversion rate to revenue sharing between Facebook and premium content producers.
Facebook CEO Mark Zukerberg explained “There is the type of content that people produce socially, there’s promotional content that businesses and celebrities and folks will produce, but there’s also a whole class of premium content that creators need to get paid a good amount to support the creation of, that is why Facebook is working to build up its video advertising business, so that it can share in revenue with those creators.”
Facebook’s video first strategy is really big news for businesses and brands, with more options to create and have their own branded videos, get a wider reach and ultimately increase revenue.