Monthly Archives: November 2017

Ads in Mobile Apps: Not Just For Other Mobile Apps

 

Placing ads in mobile ads is proving an interesting and highly productive model to reach your targeted audience more quickly and effectively.  The good thing about this advertising technique is that your product doesn’t have to be an app too, although that’s also an option you can explore.

For example, think about the results placing an advert on luxury but affordable fashion accessories in a fashion or makeup app for women. As with many display options, this is a funnel model that lets you narrow down to your target audience; and you can set it up in your account. Here’s how it works:

First, you set up a “Display Network Only” Campaign. A screen will appear with options, select “no marketing objective,” and then click “ads in mobile apps” from the list that follows.

It’s always a smart thing to do to also select your preferred operating systems and devices. So depending on your audience analytics (it’s advised you do a testing), choose the most relevant option to you from the “Mobile” and “Devices” list from the drop down menu. Then you may also add other OS and device models in a hierarchical order to broaden your reach.

Next, select the app categories for your adgroup or adgroups. There are several of them, and they’re just as same as the list that appears in every mobile device store. They include ALL apps, business, entertainment, food & drink, finance, games (further categorized by game type), health and fitness, house & home, lifestyle, medical, musical & audio, navigation, news, photo & video, parenting, productivity, travel, utilities, and weather.

If, like in the example I cited earlier, I wanted to reach out to fashionistas, I’ll choose the most relevant categories and Google will give me an estimate of my weekly impressions. It’s a wide audience and I could choose to further narrow down my audience and using specifics by defining my target demographics, applying a remarketing list (such as a consumer match), and even detailing the amount of time that should elapse after a consumer has bought their mobile device.

The ad format options available for your in-app advertising are app/digital content ads, image ads, and text ads; and the size options include 300 x 250, 320 x 50, and 336 x 280 interstitial for mobile phones; and 468 x 60, 728 x 90, 300 x 250, and 336 x 280 interstitial for tablets.

Ads in mobile ads can be a very useful model for targeted ads as a product or services audience can be more easily and specifically reached where they commonly hang out online; where you can say hi and hopefully drive click traffics.

Google: How the use of Canonical tags can save you from SEO troubles


Sometimes, webmasters encounter basic SEO situations they need to clarify. In this case, it is about canonicalization. It can be tricky if it is not considered separately.

Recently, somebody by the Twitter handle @aasimmugal asked Google’s John Mueller an interesting question. He wanted to know if a link from http://abc.go.com/?utm_source=google&utm_medium=cpc&utm_campaign=offer, would still be considered as a link from abc.com.

John answered by saying he should use the rel=canonical and other types of canonicalization if he was concerned about it. The he added later, that it was technically a separate URL, despite how Google might consider it.

Interestingly, the link points to ABC’s (the TV network) homepage, so it is true. After all, the source code on the linkin question has a canonical tag at the top that indicates the link really points to http://abc.go.com/. Therefore, the link is specifically for abc.go.com and not abc.com.

The subject of canonicalization can be confusing at times, so we will be discussing it a bit further.

What is a canonical tag?

A canonical tag, also referred to as “rel canonical”, is one way of instructing search engines to recognise a specific URL as a master copy of a page. It is used to prevent issues caused by “duplicate” or identical content that exist on multiple URLs. Simply put, the canonical tag point’s search engines to the version of a URL should show up on a SERP query.

Why is canonicalization important?

When it comes to the subject of duplicate content, SEO analysts understand how complicated it can be. Normally, when search engines crawl several URLs that appear to have identical content, it can lead to SEO issues. First, when search crawlers go through too many identical content, some of the original content may be missed.

Secondly, a significant amount of duplicate content can reduce the capacity of a website to rank well. Finally, even when the content ranks well, the search engine may present the wrong URL as the original one. Therefore, by using a rel canonical tag, you can indicate which URL has priority over others.

The thing with URLs

It is easy to wonder how or why anybody would duplicate a page. If you do not allow for this possibility, you wouldn’t bother about canonicalization and this could hurt your SEO. Search engines see pages differently from the way humans do. While we look at a homepage as a concept, search engines see every single URL as a separate page.

In the link given above, search engines might access the ABC TV network through the following ways:

  • http://www.abc.go.com
  • https://www.abc.go.com
  • http://abc.go.com
  • http://www.abc.com
  • http://abc.com

Incidentally, ABC has used the 301 redirect to point all abc.com searches to abc.go.com. It is therefore important to designate a ‘main’ page by using a canonical tag. It saves the site owner a lot of SEO hassle in future.