Placing ads in mobile ads is proving an interesting and highly productive model to reach your targeted audience more quickly and effectively. The good thing about this advertising technique is that your product doesn’t have to be an app too, although that’s also an option you can explore.
For example, think about the results placing an advert on luxury but affordable fashion accessories in a fashion or makeup app for women. As with many display options, this is a funnel model that lets you narrow down to your target audience; and you can set it up in your account. Here’s how it works:
First, you set up a “Display Network Only” Campaign. A screen will appear with options, select “no marketing objective,” and then click “ads in mobile apps” from the list that follows.
It’s always a smart thing to do to also select your preferred operating systems and devices. So depending on your audience analytics (it’s advised you do a testing), choose the most relevant option to you from the “Mobile” and “Devices” list from the drop down menu. Then you may also add other OS and device models in a hierarchical order to broaden your reach.
Next, select the app categories for your adgroup or adgroups. There are several of them, and they’re just as same as the list that appears in every mobile device store. They include ALL apps, business, entertainment, food & drink, finance, games (further categorized by game type), health and fitness, house & home, lifestyle, medical, musical & audio, navigation, news, photo & video, parenting, productivity, travel, utilities, and weather.
If, like in the example I cited earlier, I wanted to reach out to fashionistas, I’ll choose the most relevant categories and Google will give me an estimate of my weekly impressions. It’s a wide audience and I could choose to further narrow down my audience and using specifics by defining my target demographics, applying a remarketing list (such as a consumer match), and even detailing the amount of time that should elapse after a consumer has bought their mobile device.
The ad format options available for your in-app advertising are app/digital content ads, image ads, and text ads; and the size options include 300 x 250, 320 x 50, and 336 x 280 interstitial for mobile phones; and 468 x 60, 728 x 90, 300 x 250, and 336 x 280 interstitial for tablets.
Ads in mobile ads can be a very useful model for targeted ads as a product or services audience can be more easily and specifically reached where they commonly hang out online; where you can say hi and hopefully drive click traffics.