Monthly Archives: June 2017

Google Doodle Marked ‘Grand Finale’ of Cassini Spacecraft Journey

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On Wednesday, April 26, Google’s homepage featured an animated doodle showing the Cassini spacecraft personified as a jolly triangular photographer taking pictures of a passing smiling Saturn, paparazzi-style. Designed by Nate Swinehart, the fun doodle was to put up to mark the beginning of the ‘Grand Finale’ of the spacecraft’s journey of two decades. On Wednesday, the Cassini started taking photos and measurements between Saturn and its rings, making the first of a series of orbits to help scientists gain more insight on the nature and origin of the planet’s rings.

A mission of exciting discovery

The landmark Saturn mission is a NASA project with backing from the Italian space agency (ASI) and the European Space Agency (ESP). The Cassini’s 2.2 billion mile journey began 20 years ago from Cape Canaveral in the United States in 1997, when the spacecraft left Earth on its way to our solar system’s second largest planet. The spacecraft reached Saturn 7 years later in 2014, when it began exploring around the planet and its satellites.

Over the years, numerous remarkable discoveries have been made and astonishing photos have been compiled into a stunning collection, including a picture of our tiny planet taken through Saturn’s rings. Early in April, when Cassini was exploring one of Saturn’s moons, Enceladus, it discovered the presence of molecular hydrogen, suggesting that the planet could support extraterrestrial life.

A glorious tragedy

Running out of rocket fuel, the Cassini spacecraft will plunge to its death on the 15th of September, 2017, ending its historic journey. NASA has to destroy the craft to avoid letting debris and microbes from Earth contaminate Saturn’s moons (Enceladus and Titan), cause disruption to whatever may exist there, or prevent us from finding out about the possible existence of extraterrestrial life. When the spacecraft dives into Saturn’s atmosphere, it will have many of its instruments on to ensure it keeps transmitting to Earth until the moment it burns up and gets destroyed. Before its final moment, Cassini will tell us what the planet’s atmosphere is comprised of.

Once it embarked on the first of 22 orbits around Saturn, the Cassini began a journey of no return as its path is not determined by thrusters anymore, but largely by the effects of gravity. No matter what the scientists at NASA do, the spacecraft will inevitably end up in Saturn’s atmosphere on said date.

It will be sad to see the Cassini go after seeing two decades of the phenomenal service it has rendered to science, expanding our knowledge and deepening our understanding of Saturn and its satellites. Nonetheless, it is a glorious ending to an astonishing journey of discovery.

How to Optimise for Local SEO UK: A Guide for SMBs

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To take advantage of the ever expanding trend of ecommerce, most small businesses now have an online presence – mostly through their websites.

While having a website is a good first step in positioning your business to reach a global audience and thus more customers, it is not the only step. You still have to let people know about the existence of your website. One reliable and highly recommended way to get your website more publicity is by optimising its SEO. This means optimising your website to be better found on search engine results, in order to increase its organic traffic.

To optimise your SMB’s website for local SEO UK, simply execute these following tips;

  1. Optimising your website’s content.

You can accomplish this by inserting into your website’s content keywords or phrases that most local consumer of your products or services search for online. You can discover what these keywords are by using tools such as Google Trends.

Another effective way to optimise your site’s SEO via content is to mention something unique about the locality you are serving within your content. For example, if you are an architect serving London clients, your site can talk about some of London’s architectural landmarks. Search engines will rank site’s that do this higher than their local competitors that don’t. Also be sure to insert your city/region alongside a relevant keyword into your landing page title tag, H1 tag, URL, and image alt attributes.

  1. Organise your website effectively.

This can be accomplished by having each headline and title tag on each page contain a keyword or phrase that will immediately intimate search engines and site visitors alike about what your site has to offer. You can also embed a Google map showing your business’ location into your landing page

For better results, you can also have your most important content featured on your homepage with a link leading to that content’s own page. That is, make sure your bestselling services and products stand out on your site. Said content should also have links referring to them from within the content of other pages.

  1. Improve user experience

This is another useful way to improve your site’s local SEO UK as well as the engagement of your visitors. You can accomplish this by making your site more mobile friendly, especially since most online activity now occurs via mobile devices. Also ensure your site has good loading speeds that will motivate your visitors to keep searching through your site.

Further measures you can take to improve user experience include; having your business’ contact information at the top and bottom of each page, as well as placing headlines over each page to assure visitors they’ve come to the right place.

Lastly, local SEO UK can be improved on by ensuring the website’s design is one that facilitates movement across the site by crawling bots and customers alike.

With these simple steps, your SMB’s website’s local SEO UK will be greatly improved.