Monthly Archives: April 2017

Location Extensions for your local business’ Google Display Ads. What good are they?

8-google-adwords-campaigns

Location extensions are a Google AdWords feature that allows for the adding of location data concerning a business into an ad. But why are these extensions important? And how can you use them to your advantage?

Location extensions assist people in discovering the location of a sought after local business with the aid of Google Maps and Google.com. Doesn’t matter what the business offers. As long as it’s listed and it has a physical location, Google will help you find it.

With the help of Google Display Network ads, a store’s photos, working hours, and location are automatically uploaded for the benefit of shoppers who are interested in what said business has to offer. A good example would be of an individual interested in limited edition sneakers browsing online and coming across local information of a little known store selling limited edition, one of a kind Nikes. This would mean thanks to local extensions, our friend with the sneaker fetish can visit this neighbourhood store he’s never heard of and maybe find something interesting.

To help users along, Google has started automatically adding location extensions to Google Display Network ads that are eligible when a user expresses interest in a certain kind of business and is in the locality of said business.

As a business owner, what you can profit from using Google AdWords location extensions is quite extensive. Such as, but not limited to;

  1. Acquiring extra ad space for communicating your business’ value: With local extensions, you’re no longer limited to only traditional costly methods of advertising or social media. Now you can reach potential customers who are in the actual vicinity of your business and are looking for your specific services
  2. Encouraging potential customers to walk through your store’s front door: Potential customers who would have never known of your business’s existence now have a higher likelihood of visiting you. This is thanks to location extension’s targeted approach.
  3. It also improves your Click through Rate by up to 10%, which in turn improves your Quality Score and reduces your advertising costs.
  4. With location extensions, customers have more ways to interact with your ad instead of just viewing it. The can click on the ad’s headline, or hit a “click-to-call” button, or better yet, get directions to your business’s location. This added functionality comes at no extra cost to your business because you’ll still be charged the same Cost Per Click regardless if the user chooses to visityour website or your local store, or call.

With this information you can now decide if location extensions are worth it to your business and how to go about benefiting from them. Up your business’ publicity by making the best out of this added feature from Google.

“Fred” Google’s Latest Algorithm Update

8-What-You-Should-Know-About-Google-Fred-UpdateSearch Marketers Beware

Successful search marketing has a lot to do with Google’s search algorithm. As a search marketer, developer or SEO expert, you must be conversant with the latest Google algorithm trends to pull off a successful marketing campaign because it relates directly with:

  • Search engine optimisation
  • Search engine ranking and
  • Organic website traffic

Optimising Search Marketing by Staying Up-to-Date with Google’sever Changing Algorithm

There is need for every search marketer, developer and SEO expert to understand the dynamics of  Google’s algorithm as it undergoes frequent major and minor modifications every often because it is essential to the success of their business. It is important you keep your ears tuned to these changes, especially the major ones which have a considerably weightier impact on the overall success of your business. Google Webmaster YouTube Channel is a useful resource that keeps you informed on latest trends in the SEO world.

The most successful search marketers, SEO experts and developers are those who do due diligence in keeping up with Google’s ever changing algorithm which does have a significant impact on search engine optimisation and ranking that translate into organic website traffic.

To be on top of your game as an SEO expert, marketer or developer, you must have adequate information on latest trends in search marketing and SEO best practices. Google was said to have made a major change in its search algorithm over the past few weeks, on March 8th to be precise.

Latest Google Algorithm Ranking – March 8th 2017 Update

It was reported recently on the 8th of March 2017 that there was a perceived major update in Google’s search algorithm known as Fred. Google’s Gary Illyes recently confirmed the update which was a mere speculation before now. There were, however, obvious signs that indicated there was a major Google ranking update before it was confirmed as it already had its toll on the SEO world with hundreds of websites recording between 50% to 90% decline from Google’s organic search.

According to Barry Schwartz from Search Engine Land, the sites that were hardest hit by Fred are sites that place revenue generation above user experience. These are sites which he claims are heavy on ads with low value content. Google’s recent major update Schwartz says is link related. Studies have it that there were significant changes in Google’s rankings in the first week of February which were link and content related. January 10 also saw a momentous change in the SEO world after Google warned against intrusive interstitials. “Fred” is, however, what SEO experts search engine marketers and developers need to be more concerned about now.

The safer thing to do is to go low on ads if your website is already heavy on this and focus more on quality content that will be useful to everyone who visits your website. The most important thing you should keep in mind is user experience.