Monthly Archives: July 2016

Refreshed Mobility Compare Website Launch!

Mobility Compare header

We are pleased to announce the launch of our updated consumer site MobiliyCompare.co.uk. Mobility Compare is aimed at helping consumers compare mobility products from the UK’s leading providers.

The updated site was launched in order to provide a better user experience for our thousands of monthly visitors. We also had to focus on making the site more mobile friendly which has helped reduce bounce rates and increase dwell time on the site.

The launch of the updated website coincides with the launch of new marketing campaigns and channels as well as other updates.

Below you can see a few of the key updates:

  • New Updated Website – We have invested significantly in re-designing and building a brand new website, for improved user experience fit for our target market/audience.
  • New PCA Predict™ Software Integration for Address/Post Code, Mobile number & email address validation and verification. This results in higher quality leads and increased contactability.
  • Launch of New ‘LimeFrog‘ in house lead management platform – To make it easier for our Partner’s/provider’s sales teams to track and update lead status.

Using our years of digital marketing expertise, we launched Mobility Compare to help thousands of customers find their perfect mobility product using our smart comparison engine. Checkout the official press release on PR Web here: Mobility Compare News

It Pays To Utilise Both SEO and SEM for Your Ecommerce Site

Ecommerce Shopping

E-commerce Shopping Site

When it comes to making sure your online marketing investments are paying dividends, you need to be sure customers have your online presence in front of them as frequently as possible. However, with the increase in the complexity of Google’s search algorithms, and the variety of online marketing options available to businesses, it really does pay to be in the know.

With both SEO and SEM being so similar, it’s crucial to understand the differences in functionality, cost and effectiveness. Search Engine Optimisation (SEO) is focused primarily on improving search results organically, with a big focus on tweaking and optimising websites to increase visibility, whereas SEM is more based around pay per click and paid searches.

Why Use SEO?

In terms of sheer returns, and an increase in revenue, SEO is definitely slower and less immediate than SEM. However, a key part of SEO involves making your website both more customer and search engine friendly, and through this organic method raises the ranking and visibility on search engines. Making your website more user-friendly is always a great thing for your business, with a definite link between sales and conversions, and sites being accessible and intuitive. SEO can be a great long term investment, but don’t expect to see massive results from day one.

Why Use SEM?

SEM is quicker and more effective than SEO, but this comes at the price of being much costlier. In order to consistently raise your sites ranking on Google, you’d need considerable, steady investment. In terms of conversions, PPC is slightly more effective, due to paid search results being 1.5 times more likely to turn in click-throughs from the search engine.

Through SEM, you have closer control of your sites visibility, admittedly at a cost, which can prove useful when it comes to timing advertising campaign pushes and the like. It also negates the necessary website optimisations crucial to SEO, making it a little easier and quicker.

Utilise Both

SEO SEM for Ecommerce

SEO SEM for Ecommerce

The fact is, you don’t want to neglect any potentially beneficial marketing options, and you want your marketing budget to cover a variety of methods that best serve your needs. When combined SEO and SEM can operate more effectively, as well as be cheaper than just throwing everything into SEM. Organic search results are statistically a lot more likely to be clicked on than paid search results, however SEM offers greater control of your brand visibility, and gives you more options.

The New Google Maps Local Search Ads – The Crucial Facts

google-maps

Google’s announcements last week held some very interesting points for digital marketers, their announcement featured a sizeable list of changes to Analytics and AdWords, with mobile being the primary focus at the Google Performance Summit.

Google revealed ‘the next generation’ of local search ads, as well as the new Google AdWords user interface, Expanded Text Ads and lots more. We’re going to run through some of the essential facts and changes to keep you clued up and in the know.

What do the changes to Local Search Ads involve?

The changes are geared towards increasing visibility at instances where customers are actively searching for somewhere to eat or purchase something. With a major focus on mobile devices, these changes are aimed at increasing footfall and displaying in-store promotions, local inventory searches and bespoke business pages.The overall intention is to make ads more helpful, and useful, rather than potentially obstructive and irritating.

Where will you see the new ads?

The Google Maps apps will be home to the new local search ads, with ads appearing on Google Maps desktop, tablet and mobile sites, as well as on Google.com Expanded Maps results.

local search ads on Google Maps

How come Google are bringing these changes in?

Commanding statistics were revealed in the summit that reveal the potential depth in this market area.

  • Three quarters of people searching for a nearby product use their smartphone, and of those searches, 28% result in a sale
  • 84% of shoppers utilise local searches
  • 90% of sales happen on the high street, in actual shops, rather than online
  • Maps now boasts over 1 billion users
  • Google searches provide directions for 1.5 billion queries yearly

The fact is, if your business has a physical location, these stats should be very important to you. They, in essence, prove the potential value of Local Search Ads, and illustrate much they could help your business.

So what else is going on in Google Maps?

Everything is gearing up towards increasing footfall in your shop, this includes revamping local pages. For example, when a local page accessed, the consumer will be faced with a page customised by the advertisers and the business. This page will feature key information like opening hours, the shop address, phone number and directions. One of the most useful new way businesses can use local pages is for promotions and offers, and for showing shops local inventory. Obviously this could prove to be very useful to business and consumer alike.

When do we get to play with Local Search ads?

While still in beta testing at present, it’s a pretty sure thing that we’ll be seeing some definite dates from Google in the next three months. It’s an exciting time to be in online advertising!

New AMP Filter in Search Console Released by Google

google-amp-speed-fcd

It’s been a recurring difficulty that’s plagued SEO marketers; finding out exactly which AMP results and Rich Snippets are ranking their sites, and how much CTR and traffic those figures are generating. Having an accurate and efficient method of checking this data really speeds up website optimisation, and therefore ranking and results. Recently released in their Search Console, Google’s new innovative feature, named Search Appearance, allows marketers a far greater degree of control and accuracy, as well as a making their job easier, it’s also much more cost-effective and efficient, when compared to previous testing methods. Here’s a quick rundown of some of the key facts about the new release and how to make the most of its features.

Here’s the key quote from Google

“We’ve just started rolling out a change in Search Console’s Search Analytics feature that lets you drill down to look at how your AMP pages are doing in Search. With this, you can filter for AMP results (“which queries lead to my AMP pages being shown?”), compare how their metrics stack against other search results links, or see how the visibility of your site’s AMP pages has evolved over time. It’s visible for all sites that show AMP pages in Search.”

Easily accessed within Search Console, once you’ve selected the website, simply look in the Search Traffic menu and click on Search Analytics. Once here, you’ll see a new feature called Search Appearance, which shows you Analytics on the kind of search result, namely AMP, and Search Result Links, with other useful filters coming soon. While quite a subtle change to Search Console, the new possibilities offered from this are enormous, and all while being incredibly easy to access, efficient and unobtrusive.

AMP Filter in Search Console

A particularly useful and interesting element of the update, is being able to see what Queries are yielding these particular results. Another clear, efficient and easy way to optimise, without too much effort expended on testing and research. It’s really all about minimising effort and hours wasted on testing, and really these new features are focused almost exclusively on that. As a SEO marketer, this really does make your life easier, and takes away something that can be a really protracted, inefficient, and inconclusive task and replaces it with a much quicker, easier route.

Search Appearance is a feature definitely worth exploring and utilising, especially when looking to maximise efficiency and new ways of improving rankings.