Integrating SEO and PPC for Multi-Channel Success


Do you interact with your audience across multiple channels? If not, you could be missing out on a lot of potential success. Multi-Channel marketing is crucial to achieving more exposure. Any digital marketer will tell you the value of a well integrated SEO campaign. Create good content and optimise it for the right search terms, and you’ll receive more traffic to your site. And while this tactic alone can see you get results, you can significantly enhance that by using PPC.

PPC and why it’s so important

We know that visibility is crucial to success, and it’s why companies invest so much of their budget into SEO and marketing. Being on the first page of Google means you can enjoy much higher click rates. How many times do you perform a web search and you click the top result? A study found that last year, a website with the top position on Google received a click through rate of a whopping 40.2%. That rate starts dropping exponentially the further down you rank. So we know it’s important to rank highly. But it’s difficult to get those sorts of organic results quickly. It takes time to gain authority without using black hat SEO tactics. This is where pay per click comes in.


PPC is a business model where companies pay a fee every time their website is clicked on. You know those ads that appear at the top of Google SERPS? Those are PPC ads, and they’re a quick and easy way of jumping to the coveted top spot of results pages immediately. One of the greatest benefits of implementing this is that even if your ad isn’t clicked on, you’ll still gain exposure and awareness of your brand. By analysing what search terms your audience use and what you want to rank for, you can optimise your content and stand a much higher chance of success. Combine this with advertising across multiple channels, from social media to email campaigns and using location services to tailor your PPC ads to search terms in a certain area, and you’ll benefit from people remembering your business. It’s an instant way of gaining more authority and integrity, and with that comes crucial sales.

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