Monthly Archives: August 2013

What is Content Marketing? – A beginners guide to Content Marketing

What is Content Marketing

What is content marketing? It is a marketing approach and practice that involves the creation of original content and media in order to strengthen a brand and encourage customers to a business. The aim is to build brand loyalty and potential future business. It is the antithesis of direct sales; content marketing is all about playing the long game.

Traditional forms of marketing are becoming less effective as consumers become increasingly savvy to advertising techniques. It is becoming easier for potential customers to avoid advertising in the form of sidebar banners on websites, television adverts or even blanking out huge billboards.

Content marketing is an attractive style of marketing that aims to appeal to customers and garner their interest in a brand through longer terms strategies of producing content, sharing information and offering valuable ideas or advice.

Content marketing concentrates on connecting with potential customers rather than directly selling to them. It is an intelligent way to share brand messages without inundating customers with sales pitches. The purpose of which is to convert potential customers into brand evangelists. The long-term goal is future business and loyalty – both of which are more sustainable with an integrated content marketing approach.

Many aspects of marketing rely on good quality content to succeed. From SEO to PPC, great PR campaigns and social media strategy – behind all of these marketing media strategies is content that is original, informative, inspiring or helpful. Getting to grips with content marketing will take any marketing strategy to the next level.

Content marketing is about brand integrity, building trust and confidence in your brand message.

Why is content marketing important?

  • People don’t want advertising they want valuable information
  • People will share valuable content on social media
  • Google and other search engines rank quality content favourably
  • Customers would rather get to know a company through articles than advertising.

How content marketing will grow your business:

  • Prospecting
  • Sales
  • Marketing
  • PR
  • Community
  • Customer Support
  • Thought Leadership

What types of content you can produce:

  • Blog
  • Podcast
  • Video
  • Magazine articles
  • Webinars
  • Powerpoint presentations (upload to Slideshare)
  • Tutorials/guides
  • Infographics
  • White Papers
  • Newsletters
  • Ebooks

Good content producers make customers want to continue reading and engaging with the brand. Ideally content marketing should drive brand recognition and illustrate details about the company without pushing sales on individual products. It is essential for content marketing to entice the customer to come back for more.

Content marketing is a fresh, innovative approach to integrating brands, products and services into something people actually want to see. With captivating content your potential customer base will expand and grow.

firstClick digital is a London based digital marketing agency with a wealth of experience backed up with the technology and valuable knowledge needed to deliver a healthy ROI for any campaign. Feel free to give us a call on 0207 289 3218 or fill out the contact form and see how we can help your business grow!

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Local SEO Tips: How to increase your Rankings locally

Local SEO Tips

For all businesses search engine rankings are vital for good exposure on the Internet. But as search engines continue to push results for locally specific websites it is becoming increasingly important for websites to optimise their local SEO techniques. Here are a few local SEO tips you can use to enhance your website’s visibility in local search engine results.

Local SEO Tips

1. Google Local verification

Make sure you have your business listed on Google Local and that your website is verified. Add photos of your business, products or services and ensure you fill in all the contacts details plus a 300-word description of your business. Google favours business pages that are detailed and specific.

2. Google+ Page

We have already discussed the usefulness of having a Google+ account to link to your webpages and blog posts for good SEO. But having a specific Google+ page for your business is an ideal way to interact with customers. It will also establish your business as an authority on your industry within your local area. Maintain regular updates and connect with other groups/pages in your local area.

3. Start a niche blog

It is incredibly useful to include a blog on your website. Use this opportunity to talk about your local area or mention the town, city or regions you cover in individual blog posts. Make sure you update your blog on a regular basis to improve your search engine rankings.

4. List location on website

It might sounds obvious, but many businesses don’t specify their location or the areas they cover. Make it explicitly clear on your website and try to repeat the location on at least 3 different pages and include it in your website header or footer.

5. Encourage ratings and reviews

If you take pride in your business and the service you provide, encourage your customers to rate and review you on some of the review websites out there. For example, all restaurants should have a profile on Tripadvisor, Google Local, Yelp or Qype. There are plenty of directories covering niche industries, so get your business listed on a few of these and encourage reviews to help boost the visibility of your business in local search engine results.

These are just five simple local SEO tips that can help your website rank well in search engine results. Remember to keep your output regular, make sure it’s specific and encourage positive feedback.

FirstClick Digital is a London based digital marketing agency with a wealth of search marketing experience backed up with the technology and valuable knowledge needed to deliver a healthy ROI for any campaign. Feel free to give us a call on 0207 289 3218 or fill out the contact form and see how we can help your business grow!