Monthly Archives: July 2013

Mobile SEO: What you need to know

mobile seo

As web usage via smartphones increases the importance of mobile SEO is more relevant than ever. Websites need to be fully optimised for mobile viewing to enable a great viewing experience for the user and to help rankings with Google and other search engines. With around 40% of the UK adult population using a smartphone it is vital for businesses to take their mobile SEO seriously.

Last month Google announced that their rankings would be taking more account of how sites deal with mobile access. It is their aim that websites will improve how users are able to have the best mobile user experience possible. This includes faster loading times and easier navigation. Any sites with smartphone issues will not rank as well.

Tips for Mobile SEO

Separate mobile urls 

Traditionally this has been the most common method for delivery mobile-optimised websites. A mobile site is on a different sub-domain, usually with prefix – m. So all mobile content is viewed on separate URLs.

Responsive design

Basically the website serves the same content on both desktop and mobile device but the page detects when it is being viewed via a mobile device and adjusts the screen size and layout accordingly, hence being responsive. For example, when viewed via a mobile device the page may display fewer images, less text or more simplified navigation.

Page load times

It is vital that understanding and optimising for mobile performance is a priority. Using the Google Developers Page Speed Insights tool will help to analyse your website’s mobile performance. Search engines rank favourably on faster page load times.

Fix irrelevant redirects

If using separate mobile urls be careful not to redirect pages to irrelevant mobile optimised pages. For example, if not all pages on your site are optimised for mobile and you redirect all mobile users to the homepage it can harm your bounce rate along with the user experience. If there is no mobile version of that page then redirect to the corresponding the web version instead.

Avoid using flash

If your website requires Adobe Flash then users on iphones or Androids won’t be able to view the content so do avoid if possible. If sharing videos, try embedding in non-flash supported formats, offer links to video hosting sites such as youtube or vimeo, or provide a transcript of the video.

As Google is now taking a stance on mobile SEO saying that it will demote sites that are not mobile-friendly or misconfigured, it is vital that websites are fully optimised for mobile usage. The key issues are page load time, error pages and irrelevant redirects. Google is hoping to return the most relevant mobile search results and is pushing for web developers to get up to speed on mobile-optimisation.

FirstClick Digital is a London based digital marketing agency with a wealth of search marketing experience backed up with the technology and valuable knowledge needed to deliver a healthy ROI for any campaign. Feel free to give us a call on 0207 289 3218 or fill out the contact form and see how we can help your business grow!

 

 

12 SEO Tips for 2013/2014

SEO tips

Search Engine Optimisation or SEO can seem a bit daunting but with these simple to implement SEO tips you can vastly improve how search engines rank your website. In just 12 steps this SEO tips will have your website working up the search engine results in no time.

12 SEO Tips

1. Both off-site and on-site SEO are equally important

Your SEO strategy needs to aim for diversity which includes both SEO within your website (such as using relevant keywords, indexing and effective design) and SEO outside of your website (such as authentic link-building, social network marketing and submitting articles to directories).

2. Check out the competition

Ensure you know what your competition are ranking well for on keywords as well as understanding who your competitors are for your chosen keywords. Analyse what they are doing well and make sure you do better.

3. Play the long game

SEO built up slowly over time generates better results. This includes encourage an activity community around your website with authentic backlinks and social media shares.

4. Keep up with algorithm changes

Make sure you are aware of any changes to the algorithm used by Google, BIng or Yahoo. You don’t want to be caught out any penalties from the big search engines.

5. Use Google Webmaster tools

Google Webmaster tools are an excellent free resource that help you track the health of your website including any broken links, site load time, keywords used to find your site and more.

6. Link your website to a Google+ profile

Set up a Google+ page for your business and share your website pages, blog posts and news. Google ranks favourably to content shared on its own social network.

7. Use social media to direct traffic to your site and promote your work 

Make good use of you various social media streams to share relevant content from your site and encourage others to share and visit your site.

8. Create good quality content

Search engines recognise websites that continue stay relevant and updated on a regular basis. Good quality content will encourage visitors to spend longer on your site, this lowers your bounce rate which search engines rank favourably.

9. Add a blog to your site

A great way to keep you website updated on a regular basis is to add a blog to your site. Add consistent good quality posts to your site will encourage visitors to return and will enhance the range of keywords your site is ranked for.

10. Name your images correctly

Ensure all of you images on your website are have descriptive names and alt tags. This help with image searches and rankings.

11. Make use of meta description and meta keywords

Make use of tags, categories, meta description and meta keywords. This is especially helpful on your regular blog posts as it will help them rank quickly.

12. Link to relevant useful good quality websites

Share the link love by linking to useful and relevant websites. A good place for this is either on a resources page or in your blog posts. It helps search engines see you site as an authority on a subject with genuine content.

These simple SEO tips will certainly get you on your way to improving your website rankings on search engines.

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FirstClick Digital is a London based digital marketing agency with a wealth of search marketing experience backed up with the technology and valuable knowledge needed to deliver a healthy ROI for any campaign. Feel free to give us a call on 0207 289 3218 or fill out the contact form and see how we can help your business grow!